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Should You Design Packaging Yourself or Have it Done for You?

Should You Design Packaging Yourself or Have it Done for You?

Making Those Critical Decisions on Branding and Packaging

As a business owner, one of your primary objectives is to keep your running costs as low as possible. When it comes to package design, you may be tempted to cut corners, especially if the customer will simply discard the packaging after receiving your product.

One of the simplest ways to save packaging costs is to design the packaging yourself. However, depending on your in-house team’s design skills, designing packaging yourself may not be the best idea.

Your product’s packaging is significant, and it can have a real effect on the way your customer views your brand and the quality of your product.

Some of the benefits of hiring a professional to design your packaging include:

Save Time

If you don’t have the necessary skills and experience, designing your packaging yourself can take a lot of valuable time, especially if you have to do research beforehand and if you want to try out different packaging designs.

Handing the project over to a professional will not only free up you up to spend more time on other aspects your business, but a professional designer will typically only needs a couple of days to put an effective design together.

Save Money

Saving money may seem like an unlikely benefit of hiring a professional, but if your product is on the market for several years, getting the package design right the first time will ensure that you won’t have to change it again.

Optimal Value

Something that many business owners tend to forget is that they can pile on the product value with their packaging which, in turn, will allow them to stand out from the competition. Coffee, for example, that is packaged in a decorative tin can, delivers higher value to the buyer than disposable coffee packaging.

Professional packaging designers are usually familiar with the best ways to maximize the product’s functionality with packaging. By designing your packaging yourself, you run the risk of losing out on the opportunity to differentiate your product effectively.

First Impression

Product packaging communicates an expectation in terms of quality and durability. Poorly designed packaging may tell the customer that they may be dealing with a product that is substandard.

A professional package design, on the other hand, will ensure that your customer views your product in a favourable light from the moment they receive it.

Consistency

A high-quality package design will contribute to branding uniformity across every customer-facing aspect of your business. A designer will take existing fonts, colour pallets, and textures into account when designing your product packaging.

Product packaging that is in sync with the rest of your business branding will ensure that your business appears more trustworthy, professional, and memorable.

Some Final Words

If you sell products in the food industry, you really should have a package designer with extensive experience in custom food formulation and private labelling to look professional, and be professional.

Dure Foods offers assistance with high-quality packaging options. Contact us here to find out more about our wide range of services.

Supporting Our Ironman in Cozumel

After battling two major setbacks in the past year, Duncan Ross is back on track as an IRONMAN competitor:

“I am very grateful to be back racing and for a wonderful experience at IRONMAN Cozumel. It’s been a long road back after having a plate in my shoulder for 6 months and being hit by a car 3 months ago.

Sunday was a hard day on a beautiful island. There have certainly been doubts in my mind as to whether I could get back to where I wanted to be. But thanks to the support of an amazing group of people I was able to put together a good race and answer that question.

I couldn’t be happier or more appreciative. This result was a big goal of mine and I was only able to accomplish it because of two amazing ladies: my mom and my girl, the one and only Katie MacDonald.

They do so much for me, it’s crazy. So this one is for them! 8:56:14 and 1st place amateur / 9th overall. Onward to Kona 2019.”

Duncan finished first in his age group and an incredible ninth place as mentioned, out of a total of 1493 competitors!

Without support from his family and coach Nigel Grey, such an accomplishment would have turned out very differently – if at all.

His next IRONMAN competition will be in Kailua-Kona, Hawaii in October of 2019.

For more on Duncan’s courageous battle against the odds, read the recent Expositor post here.


Dure Foods is a proud supporter of Duncan Ross. We wish him the very best of luck and good fortune on the next road to IRONMAN.