Trends, facts and fun general interest articles that affect our daily lives.

Pro-Tips For Rocking Your Next Trade Show

Pro-Tips For Rocking Your Next Trade Show

Just Like Your Product, Plan to Stand Out and Be Amazing

If you’ve ever worked a boring booth at a trade show, you’ve most likely been the victim of the “avoiders.” Those passers-by who liken you to Medusa and refuse to look your way for fear of being turned to stone.

You notice them by the way they engage actively with booth 1145, take a quick glance at your booth with that lonely poster and brochure, and then, hurriedly walk past you with their eyes carefully averted. After enough of these avoiders, you may start to wish you had some of those smiley-faced, squishy stress-balls to throw at them.

This year, with some careful planning and a little creativity, you may be able to grab people’s attention and keep them engaged without resorting to assault and battery.

Obviously, the lengths that you go to create interest at your booth may be limited by your budget, so it’s important to think about what this trade show means to your business and how engaging 10, 50, or even 1000 target individuals may bring more work your way in the coming months.

Once you’ve got your budget ironed out, you can start getting those creative juices flowing.

Get Out Your Lasso

You know from experience that the hardest part of working a trade show booth is getting people to look at you, right? What if your booth looked like they just stepped into the hottest casino in Vegas? Or, they’re stepping into a game show hosted by loud and enthusiastic individuals?

Being active and/or unconventional is key to attracting attention. The possibilities are only limited by your imagination, and here are some favourites to get your mind flowing:

  • Superhero or celebrity photo ops. Invent a superhero to represent your company and have him or her available for photo opportunities with booth guests. It may seem a bit corny, but it works. The same is true for celebrity lookalikes. Be sure to get their card so you can send them the pic after the show.
  • Wheel of Fortune. Nothing screams “come here now” than the chance to win fabulous and exciting merchandise (or your services).
  • Create a treasure map leading to your booth. This may require some cooperation on the part of the venue, but placing arrows or words on the floor that lead people to your booth can create intrigue and bring people in.

Whatever you decide, make it fun and interactive. Think Disneyland for adults.

Build Excitement in Advance of the Show

Regardless of what genius idea has emerged from your mind, it’s important to create a sense of anticipation among your clients and prospects. Sending out formal printed invites or periodic emails revealing a little something more about what’s in store for them when they visit will get them chomping at the bit to visit your booth.

Have Quality Informational Products to Hand Out

You get very few chances to make an impression once you get people into your booth. Once they’re there, make your efforts count by providing them with unique, high-quality informational products that will not just stay in the bag in the closet when they get home.

Follow-up After the Show with Everyone

Hopefully, your venue will provide a mailing list of all of the participants so you can send out follow-up correspondence to those you saw and those you missed.

If no list is provided, be absolutely sure you get business cards from the people you talk to and connect with them ASAP! The more opportunities you have to make an impression, the better.

How to Freeze Dry Food

How to Freeze Dry Food

Taking Dried Food to the Next Level

If you’re looking to preserve food for the future, freeze drying is an innovative technique that can help protect perishable items. While many people use traditional freezing to preserve vegetables and meat, freeze drying provides a useful alternative that doesn’t require refrigeration or preservatives.

It can also be a great option if you’re planning on traveling with food or want to avoid using harmful additives. In this article, we’ll do our best to answer the most common questions folks have as far as how to freeze dry food.

What is the Freeze-Drying Process?

With freeze-drying, the process is slightly more complicated than traditionally freezing. Freeze drying uses a unique method called lyophilisation. During this process, the food is brought to a below-freezing temperature, and the water content is then removed using a high-pressure vacuum. The water is extracted in the form of vapor after which it returns to the form of ice on the surface of a condenser.

This process provides a preservation method that doesn’t alter the internal composition of the food. Freeze dried foods need to be rehydrated to return to their normal state for consumption.

Freeze Drying Process

Is There a Difference Between Freeze Dried and Dehydrated?

Yes. Dehydration doesn’t use the same freezing method as freeze drying. For this reason, it removes less moisture. While dehydration typically removes up to 95 percent of a product’s moisture, freeze drying can remove up to 99 percent. Freeze drying’s ability to remove more moisture solidifies it as the best method for preserving food as the less moisture that is present the longer foods will last.

Also, dehydrated foods typically have additives which change the composition of the food. Salts and other preservatives are common choices. As a result, freeze dried foods are better for those looking to avoid additives.

How Long Does It Take to Freeze Dry Food?

Freeze drying isn’t a short process – it can take up to 40 hours in some cases, but on the shorter end of the scale, it can be done in as little as 20 hours. This timeframe will depend on the kind of food and the thickness of the product. The thicker the product you’re trying to freeze dry, the longer the process may take.

Can Freeze Dried Food Go Bad?

Yes. Eventually, all forms of preserved food go bad, but freeze drying your food is one of the most extended forms of preservation. The length of time it takes for a product to spoil will depend on the type of product.

For example, fruit typically spoils after just a couple of years. On the other hand, cottage cheese can last up to 30 years if it’s effectively freeze dried. Many types of meat can also last between 20 and 25 years when properly freeze dried.

The typical range of active preservation time falls between 2 and 30 years depending on the food. Once you open a freeze-dried package, however, you only have a week or two to consume it before it goes bad.

We hope this guide on how to freeze dry food has answered all your questions and helped you better understand the advantages of freeze drying.