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What is the Importance of Food Packaging?

Are We Taking Food Packaging for Granted?

What is the Importance of Food Packaging?

Think about it, without a regulated system of food packing processes, materials and systems, we would be no further ahead than if we were still in the dark ages.

Food packaging is used to allow for easy transport of goods, protect the integrity of food products, and ensure separation from harmful chemicals, particles, bacteria, and pests. It also allows for food labeling and other information for consumers such as ingredients allowing you to adhere to any laws and regulations regarding labeling of for-consumption goods.

In this article, we’ll do our best to answer common questions about food packaging to help you understand the importance of packaging in your small business.

What Material is Used for Food Packaging?

Food packaging uses a variety of different materials to protect food and provide surfaces for labeling. The types of material used in your food packaging will depend on your preferences and the food products that you’re storing. Most food packaging consists of either glass, cardboard, metal, or plastic.

What Are the Different Types of Packaging?

Different types of packaging will depend on the size and nature of your food product. For example, some vendors bulk-sell large amounts of a product using cardboard as a form of packaging. They may also have internal packaging that further protects the product. Suppliers of individual beverages typically use custom glass or plastic containers to transport and sell their products.

The possibilities are truly endless when it comes to food packaging. You can even develop packaging designs specific to your company or brand – this makes your products more noticeable to consumers and aids in marketing.

What Are the Different Types of Packaging?

Photo by Arthur Humeau on Unsplash

What is Primary and Secondary Packaging?

Primary food packaging is the most essential form of packaging. Primary food packaging is in direct contact with the food product – it preserves the products and ensures protection from external bacteria or particles. Secondary packaging is used for branding and as an extra measure of protection for the food product.

In many cases, food suppliers use primary packaging to package small amounts of food. Secondary packaging is then used to contain the smaller packages together. It’s a great way to bulk-sell smaller portions of food products.

Why Do We Use Food Packaging?

At the end of the day, we use food packaging to protect food and to ensure customers can identify the product. Without food packaging, you wouldn’t be able to distinguish your food products from other market competitors. You also wouldn’t be able to guarantee that your food products aren’t expired.

Food packaging is vital for protecting food against external microbes and bacteria. It can also help preserve food and ensure it doesn’t spoil. After food packaging is removed, the shelf life of a food product is greatly reduced.

In summary…

You should always ensure your food is packaged securely and effectively with the right materials. In the event you’d like to take the guess-work out of packaging your products, we offer custom food packaging services. We can work with your business to develop a comprehensive food packaging strategy that fits your goals and branding. We work with a wide variety of foods and have experience in a range of markets.

Don’t risk your company’s reputation with inferior packaging services, give us a call today!

 

Building Brand Awareness

Brand Awareness: Becoming Another Kleenex

What is Brand Loyalty?

In today’s world of marketing, if you are not building brand awareness, especially using online marketing, you’re missing a very big boat. Marketing is now a science with logistics and parameters that were largely unheard of just a few years ago.

However, that is not the case with the notion of brand awareness. The auto industry was probably the biggest contributor to the idea that brand loyalty could be utilized to sell more products. That industry is over 120 years old, and brand awareness became a fashionable tool in marketing automobiles by the early 1900s.

What Does Brand Awareness Do?

Brand awareness, of course, is the extent to which a name, label, logo, catch phrase, jingle, or another identifier that is associated with a brand, a specific product, or a company is easily recognized by customers. Brand awareness may be old news, but the Internet has taken the concept to new heights, becoming far more measurable and quantifiable as part of an overall marketing strategy.

There are many examples of successful brand awareness implementation. It has always been primarily produced by effective advertising. The most dramatically successful advertising campaign is the one where your product becomes synonymous with the product category.

For many years now, a facial tissue has been called a Kleenex regardless of what actual brand was used. This is the same result we see when some people refer to any sport-utility vehicle as a Jeep and any cola drink as a Coke.

Brand Awareness - Coke Bottle Top

Why is it Important to Create Brand Awareness?

The objective in advertising or any brand awareness marketing endeavor is not simply to get your product name or image in front of the consumer. It is to get the image into the mind of that consumer, so when the buying customer wants a product, he or she wants your product before that of any competitors. Repetitious advertising creates a memory trace that remains and is reinforced with every additional occurrence. Think of mayonnaise, hot dogs, ketchup, beer, and coffee.

The odds are pretty good that in each case you thought of a specific brand. It is no coincidence that the biggest selling brands are also among those most heavily advertised in various media.

How Do You Develop Brand Loyalty?

While a successful advertising campaign can create solid brand awareness, a limiting or cessation of advertising can erase the gains in a remarkably short time. Forty years ago, a steel wool soap pad was known as a Brillo Pad. Today, SOS brand is the big seller. Brillo sometimes doesn’t even get any shelf space, and we must ask when was the last time you saw an ad for Brillo scouring pads?

The manufacturer failed to maintain the brand awareness level they had established. A massive advertising campaign by the manufacturers of SOS soap pads was the driving force that changed the landscape.

How Do You Increase Brand Visibility?

Advertising remains key to increasing brand visibility, and today the most critical medium for reaching the customer is the Internet. No other medium offers such widespread advantages in both reach and monitoring capacity. With the Internet, you can track how many times your ad has been viewed and how many times it has been clicked on.

Furthermore, social media and blogging have opened up new avenues for tracking your brand’s impact. Programs exist that can tell you how many times your brand has been searched for by a search engine. Others can reveal how many times it has been mentioned in a blog anywhere on the World Wide Web.

These “mentions” can be even more critical to brand awareness than page views or clicks because each one may represent an impartial testimony to your product. Even negative discussion tends to reinforce brand awareness. The old saying applies: There is no such thing as bad publicity.

Establish it, reinforce it, and nurture it. Brand awareness can make the difference for you in becoming another brand like Kleenex.