News and articles about product packaging and custom fabrication available from Dure

Should You Design Packaging Yourself or Have it Done for You?

Should You Design Packaging Yourself or Have it Done for You?

Making Those Critical Decisions on Branding and Packaging

As a business owner, one of your primary objectives is to keep your running costs as low as possible. When it comes to package design, you may be tempted to cut corners, especially if the customer will simply discard the packaging after receiving your product.

One of the simplest ways to save packaging costs is to design the packaging yourself. However, depending on your in-house team’s design skills, designing packaging yourself may not be the best idea.

Your product’s packaging is significant, and it can have a real effect on the way your customer views your brand and the quality of your product.

Some of the benefits of hiring a professional to design your packaging include:

Save Time

If you don’t have the necessary skills and experience, designing your packaging yourself can take a lot of valuable time, especially if you have to do research beforehand and if you want to try out different packaging designs.

Handing the project over to a professional will not only free up you up to spend more time on other aspects your business, but a professional designer will typically only needs a couple of days to put an effective design together.

Save Money

Saving money may seem like an unlikely benefit of hiring a professional, but if your product is on the market for several years, getting the package design right the first time will ensure that you won’t have to change it again.

Optimal Value

Something that many business owners tend to forget is that they can pile on the product value with their packaging which, in turn, will allow them to stand out from the competition. Coffee, for example, that is packaged in a decorative tin can, delivers higher value to the buyer than disposable coffee packaging.

Professional packaging designers are usually familiar with the best ways to maximize the product’s functionality with packaging. By designing your packaging yourself, you run the risk of losing out on the opportunity to differentiate your product effectively.

First Impression

Product packaging communicates an expectation in terms of quality and durability. Poorly designed packaging may tell the customer that they may be dealing with a product that is substandard.

A professional package design, on the other hand, will ensure that your customer views your product in a favourable light from the moment they receive it.

Consistency

A high-quality package design will contribute to branding uniformity across every customer-facing aspect of your business. A designer will take existing fonts, colour pallets, and textures into account when designing your product packaging.

Product packaging that is in sync with the rest of your business branding will ensure that your business appears more trustworthy, professional, and memorable.

Some Final Words

If you sell products in the food industry, you really should have a package designer with extensive experience in custom food formulation and private labelling to look professional, and be professional.

Dure Foods offers assistance with high-quality packaging options. Contact us here to find out more about our wide range of services.

What is the Importance of Food Packaging?

Are We Taking Food Packaging for Granted?

What is the Importance of Food Packaging?

Think about it, without a regulated system of food packing processes, materials and systems, we would be no further ahead than if we were still in the dark ages.

Food packaging is used to allow for easy transport of goods, protect the integrity of food products, and ensure separation from harmful chemicals, particles, bacteria, and pests. It also allows for food labeling and other information for consumers such as ingredients allowing you to adhere to any laws and regulations regarding labeling of for-consumption goods.

In this article, we’ll do our best to answer common questions about food packaging to help you understand the importance of packaging in your small business.

What Material is Used for Food Packaging?

Food packaging uses a variety of different materials to protect food and provide surfaces for labeling. The types of material used in your food packaging will depend on your preferences and the food products that you’re storing. Most food packaging consists of either glass, cardboard, metal, or plastic.

What Are the Different Types of Packaging?

Different types of packaging will depend on the size and nature of your food product. For example, some vendors bulk-sell large amounts of a product using cardboard as a form of packaging. They may also have internal packaging that further protects the product. Suppliers of individual beverages typically use custom glass or plastic containers to transport and sell their products.

The possibilities are truly endless when it comes to food packaging. You can even develop packaging designs specific to your company or brand – this makes your products more noticeable to consumers and aids in marketing.

What Are the Different Types of Packaging?

Photo by Arthur Humeau on Unsplash

What is Primary and Secondary Packaging?

Primary food packaging is the most essential form of packaging. Primary food packaging is in direct contact with the food product – it preserves the products and ensures protection from external bacteria or particles. Secondary packaging is used for branding and as an extra measure of protection for the food product.

In many cases, food suppliers use primary packaging to package small amounts of food. Secondary packaging is then used to contain the smaller packages together. It’s a great way to bulk-sell smaller portions of food products.

Why Do We Use Food Packaging?

At the end of the day, we use food packaging to protect food and to ensure customers can identify the product. Without food packaging, you wouldn’t be able to distinguish your food products from other market competitors. You also wouldn’t be able to guarantee that your food products aren’t expired.

Food packaging is vital for protecting food against external microbes and bacteria. It can also help preserve food and ensure it doesn’t spoil. After food packaging is removed, the shelf life of a food product is greatly reduced.

In summary…

You should always ensure your food is packaged securely and effectively with the right materials. In the event you’d like to take the guess-work out of packaging your products, we offer custom food packaging services. We can work with your business to develop a comprehensive food packaging strategy that fits your goals and branding. We work with a wide variety of foods and have experience in a range of markets.

Don’t risk your company’s reputation with inferior packaging services, give us a call today!