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What Is a Private Label, and How Do You Set One Up?

Setting Up A Private Label for Your Brand

A private label is a great way to grow your brand without increasing the overhead costs of expanding a brand. Also known as “phantom brands,” a private label is an opportunity for you to sell the goods you wish to sell with the assurance that they will be marketable. Essentially, another brand that mass produces products for sale will produce your goods and allow you to market them under your brand name.

There are many benefits to establishing a private label for your brand, one of them being lower costs. Without the need for a manufacturing branch, as well as supplies and hired labor to make the goods, you and your business can save a lot of money. Other benefits of private labelling are quality control and market entry.

If your business is new, then it can be difficult to break into the market. This is made easier by private labelling, as you are assured factors like safety and quality. It also makes it easier to reach your target consumers since there are already customers out there who like the products, which the private labelling company manufactures for you to sell. Private labelling also allows you to control factors such as pricing, image, and distribution.

How to Set Up Private Labelling for Your Brand

The first step in setting up a private label for your brand is to choose what you want to sell. Start with choosing your niche. Do you want to sell shoes? Clothing? Makeup? Food? If you want to sell food, then you’re in luck, because Dure Foods has an awesome private label program.

Once you’ve chosen your niche, then you’ll want to find the product within that niche to sell. Make sure that the market for that product is not oversaturated, but that the product is well-received. This will ensure that your products will sell.

The final step in setting up a private label for your brand is to work out a deal through a private label programs. A lot of brands have private label programs where they offer lower prices for wholesale goods. There will also likely be an extra cost for printing the products with your brand name on them, but remember, the private labelling process is saving you a lot of money in the long run.

Dure Foods Private Labelling Program

Dure Foods is a family-owned business that has been in operation since 1978. What started as humble beginnings quickly took off into a large and well-trusted powdered food packaging and dry blending company. Customers understand that they are getting quality products when they are engaging with Dure Foods.

Dure Foods has recently begun our private labelling program available through What this means for those that partake in the private label program is that they are able to sell the highest-quality powdered foods and dry blends while having complete control over their own business identity and decisions.

For more information on the Dure Foods private labelling program, contact us today!

Dure Mousses

Of Men and Mousse

Mousse is an airy, whipped dessert that brings all the richness and flavour of a dessert into a light, rich, and delicious treat. Akin to whipped cream, mousse is delicately whipped but has an even airier texture. It comes in a wide variety of flavours, the most common being chocolate, but it also can come in sweet, fruity, herby, and even savoury flavours as well. The primary binding ingredients for a mousse are eggs, cream, or even gelatin. This allows the mousse to be stiff while retaining its airy qualities.

The Historical Significance of Mousse

The word mousse is French for “foam,” and the dessert is French in origin. The evolution of flavoured mousses actually began with savoury mousse in 18th century France. Dessert mousses didn’t appear in the food repertoire until the latter half of the 19th century, and they were generally fruit mousses.

Chocolate mousse was first popularized in America in the 1930’s, which coincided with the introduction of both chocolate pudding mix and the electric mixer. This fateful meeting brought about the invention of mousse dishes in America as they are known and loved today. Beyond the chocolate mousse, other flavoured mousses began getting popular after the second World War, when French food became more popular in the United States.

Mousse represents technological advances in the kitchen. It represents the melding of cultures, and the experiment of flavours.

Dure Mousses

Dure Foods was first started by Scott Malcolm in 1978. At first, they only manufactured one product, dish soap, but as the years went on, the company grew. It wasn’t long before Dure Foods were producing some of the beloved favourites, such as specialty coffee powders, and also their flavoured mousses.

Dure mousse comes in a wide variety of flavours, each one just as good as the next. They feature lemon, peach, strawberry, cherry, banana, blueberry, raspberry, tiramisu, butterscotch, and coconut flavours, in addition to the classic vanilla and chocolate mousses. This exciting variety of flavours ensure that everyone can find a Dure Mousse that will quickly become their new favourite dessert.

The flavoured mousses made by Dure Mousses are simple to make, delicious desserts for the whole family. With simple, long lasting ingredients, Dure Mousses are a great last-minute dessert option for parents on the go. Dure Mousses are an all-around crowd pleaser. They seem like a fancy dessert, but they are actually very simple to make, which makes them a great kitchen hack.

Contact Us Today for Your Favourite Mousses!

To this day, Dure Foods is family owned and operated. Dure Foods offers a wholesome glimpse at the food manufacturing and sale business in Canada. Our top-of-the-line products continue to impress their customers after all these years. From coffees to their famous mousses, Dure Foods is sure to impress the entire family.

For a better, easier dessert, turn to Dure Mousses. These fun, family friendly, desserts are a departure from the norm in the best way possible. Light, fluffy, airy, and delicious, Dure Mousses are a taste of international history conveniently manufactured in an easy-to-make powder form. To indulge in your favourite mousses, contact us today!