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How to Choose a Private Label Manufacturer

Choosing a Private Label Manufacturer

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In recent years, many people started generating their primary income from private labeling. Even though it has some barriers to entry, it can be a sustainable source of income once you get your private label business off the ground. One of the biggest challenges is choosing a trustworthy private label manufacturer that supplies you with high-quality products.

What is a Private Label?

A private label is a brand that is owned by the retailer, who has its own contract manufacturer. Many retailers prefer this business model as it gives them the opportunity to differentiate their product in the eyes of the buyer and it is also one of the best ways to build loyalty amongst their customers.

How Does Private Labelling Work?

Private label manufacturers specialize in manufacturing products according to the retailers’ specifications, which can also include adding the branding to the product packaging. In many cases, a lot of the products that different retailers sell is exactly the same, with the only difference being the branding.

A company that primarily sells coffee may source coffee accessories like plungers, drippers, and filters through a private label manufacturer to expand its range of products. These add-on product ranges are exactly the same as the ones that other online retailers may sell, but the coffee company is different in the eyes of its buyer since its primary product, the coffee, is unique, and the add-on products like the plungers are branded.

How to Choose a Private Label Manufacturer

It is important to choose a private label manufacturer that you can build a long-term relationship with and that you can trust. Many people that start private label business make use of platforms like Alibaba to find suppliers. The problem with these suppliers is that they are not usually located in the North America, which can cause them to run into issues with shipping and vetting the manufacturers and the quality of their products.

Choosing a Private Label Manufacturer

Before choosing a manufacturer, you have to know exactly what product you want. Do some research by visiting online forums and question-based websites to find private label manufacturers that specialize in your product category.

You can also make use of manufacturers from overseas, but make sure that you order samples and that you only make use of mainstream third-party payment services, to ensure that your money is secure. Buyer-biased payment online transfer services are the best to ensure that you get your money back if a supplier does not perform in terms of your agreement.

After you have made a list of potential private label manufacturers, visit consumer sites to see if you can find reviews and contact them for quotes to see where you can get the lowest input costs.

What is a Licensed Brand?

A licensed or private brand is a product that is exclusively produced for sale by a retailer. The retailer markets and sells the product under its own trademark or brand name. A brand license is an intangible asset that belongs to the retailer as it allows them to sell products at a higher price.

Contact Dure Foods today if you’re interested in developing your own private label brand.

Custom Product Packaging for Sales

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Great Packaging = Sales = Success!

When it comes to the success of your business, Dure Foods believe that custom product packaging is always better than a generic design.

A custom design means the packaging can be refined to the needs and preferences of the business, including colour, style, functionality and more, which all have an impact on how well your business is positioned and how well the products will sell.

Ultimately, custom packaging can help increase sales in a number of ways. Maybe you not exactly sure how beneficial it could be for your business, which is why we’ve created a list of the benefits of creative packaging.

Increase shelf impact

Shelf impact refers to how distinctive and appealing a product is on the shelves, and it can make all the difference when it comes to sales.

If a product does not stand out on the shelves, consumers won’t see or be interested in the product and therefore they won’t buy it. For this reason alone, choosing a well thought out design for the packaging must not be overlooked.

Creative packaging

Not only do you want your product to look great and reflect the values of your company, but you are competing with many other brands on the shelves.

The reality is, the average supermarket stocks approximately 40,000 different items and that is a lot to contend with! Therefore, having shelf impact is imperative for product sales to stand out. If you need help with creating a package design that will stand out on the shelves, contact Dure Foods today.

Strengthening brand value

When you get the packaging right, the capacity to strengthen brand value increases. Custom packaging designs can help the customer understand who you are as a company, what your values are, what you do and how this product will help them.

All of these factors combined create an emotional connection to your customer, which means your customers will relate and feel connected to your brand in an instant.

Emotional connection is key to sales, because people pay for how it makes them feel, and good packaging will help create that connection.

Creative Packaging

Improve user experience

Thought out packaging designs not only looks great, but they will help improve your customers experience as well. Said simply, the better your customers experience is of using your product, the more likely they will buy it again.

It is important that you consider how practical your design is when it comes to user experience, because the practicality of your products determines functionality, shape and size of the products container, and sales. It’s found that the more accessible the product is to use, the higher sales go up.

For example, when Heinz turned the ketchup bottle upside down, sales increased enormously.

To wrap up

Hopefully, you can see the impact a good packaging design has the potential to have.The packaging design of your product is the last thing your customer sees before they make a decision to buy, so it’s important you get it right. If you need help with creative packaging for your company, contact Dure Food today.