News and articles about product packaging and custom fabrication available from Dure

Co-Packing and Private Label- Which Should You Choose?

Deciding whether to hire a co-packing company or a private label depends on the needs of your food company. They may seem similar on the surface, but there are some crucial differences that could determine how helpful one or the other would be for you. Dure Foods offers both of these services, but this information can help you with what kind of service you want. Here are two questions you should ask when choosing between co-packing and a private label.

Who owns the product?

One significant difference between co-packing and a private label is who actually owns the product, recipe and process of making the food. In the case of a co-packing company, all of this will need to be provided by the business that hires them. This makes co-packing more flexible, since you could find one that makes the recipes that you have already established yourself.

For private labels, the company already has their own product, and buys the ingredients for your business. They can shift somewhat to suit your needs, and make the food under your company label, but the private label owns the recipes. This could be a better choice if you do not want to create recipes, cooking styles or ingredients yourself, but want another company to do it for under your brand name.

What do you need before hiring?

For co-packing, your business has the rights to the recipes and formulas that are served, so the co-packing companies can be hired anytime provided you have recipes for them to work with. This requires more work on your part, since they will need specific instructions. Co-packing takes more work, but the upside is that they will make your product under your label. That gives you complete control over both the brand and how it is made.

Keep in mind that the private label you hire will retain the rights to the recipes and formulas of their food. If you want to serve the same food on a different occasion, you would have to hire the company again. This would work better for specific events since the recipe couldn’t be repeated all the time. This does save work on your part, since most of the food production will be done for you.

Summary

If you hire a co-packer, you own both the product and the business label. If you hire a private label, you own your business label, but the private label owns the product. A private label can save you time from creating your own product, but also prevents you from owning the product yourself.

If you need help with deciding whether to hire a co-packer or private label, contact us at Dure Foods. We can provide either one for you.
Follow the link to visit our website: https://durefoods.com/

Should You Design Packaging Yourself or Have it Done for You?

Should You Design Packaging Yourself or Have it Done for You?

Making Those Critical Decisions on Branding and Packaging

As a business owner, one of your primary objectives is to keep your running costs as low as possible. When it comes to package design, you may be tempted to cut corners, especially if the customer will simply discard the packaging after receiving your product.

One of the simplest ways to save packaging costs is to design the packaging yourself. However, depending on your in-house team’s design skills, designing packaging yourself may not be the best idea.

Your product’s packaging is significant, and it can have a real effect on the way your customer views your brand and the quality of your product.

Some of the benefits of hiring a professional to design your packaging include:

Save Time

If you don’t have the necessary skills and experience, designing your packaging yourself can take a lot of valuable time, especially if you have to do research beforehand and if you want to try out different packaging designs.

Handing the project over to a professional will not only free up you up to spend more time on other aspects your business, but a professional designer will typically only needs a couple of days to put an effective design together.

Save Money

Saving money may seem like an unlikely benefit of hiring a professional, but if your product is on the market for several years, getting the package design right the first time will ensure that you won’t have to change it again.

Optimal Value

Something that many business owners tend to forget is that they can pile on the product value with their packaging which, in turn, will allow them to stand out from the competition. Coffee, for example, that is packaged in a decorative tin can, delivers higher value to the buyer than disposable coffee packaging.

Professional packaging designers are usually familiar with the best ways to maximize the product’s functionality with packaging. By designing your packaging yourself, you run the risk of losing out on the opportunity to differentiate your product effectively.

First Impression

Product packaging communicates an expectation in terms of quality and durability. Poorly designed packaging may tell the customer that they may be dealing with a product that is substandard.

A professional package design, on the other hand, will ensure that your customer views your product in a favourable light from the moment they receive it.

Consistency

A high-quality package design will contribute to branding uniformity across every customer-facing aspect of your business. A designer will take existing fonts, colour pallets, and textures into account when designing your product packaging.

Product packaging that is in sync with the rest of your business branding will ensure that your business appears more trustworthy, professional, and memorable.

Some Final Words

If you sell products in the food industry, you really should have a package designer with extensive experience in custom food formulation and private labelling to look professional, and be professional.

Dure Foods offers assistance with high-quality packaging options. Contact us here to find out more about our wide range of services.