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How Do You Become A Food Taster?

How Do You Become A Food Taster?

“Professional Food Taster” sounds like a good job – but is it?

You might picture someone who gorges on chocolates all day, taking breaks between bites only long enough to quickly scribble notes before indulging again. But as pro tasters will tell you, it’s not all about just eating.

Lisa Schroeder is an associate sensory scientist, in other words, a professional taster, for Mars Wrigley Confectionery U.S. Between bites of Snickers, M&M’s, and Skittles, Schroeder takes time to create computer programs to evaluate products, plans ahead for product launches, runs taste-testing panel sessions, and continues her own tasting education.

When she’s not taste testing soup, Jane Freiman, director of the Campbell’s Soup Co. consumer test kitchen, is evaluating new recipes and running taste panels.

Elizabeth McCall, master taster for distiller Woodford Reserve, doesn’t sip bourbon all day long – for obvious reasons. McCall spends time speaking at events, hosting tastings for clients, and improving the brand’s procedures and production facility.

If you’re still on board to become a taster, these three women can tell you how to do it.

Have a superior sense of taste.

Simply put, you can’t become a taster without a strong sense of taste—with the ability to focus on complex layers of flavors and differentiate them.

In fact, when you apply for a job as a professional taster, your tongue is the real interviewee, says Schroeder. “You [will] go through multiple screenings that focus on your experience with food and how you taste things,”

Learn to speak taste.

An excellent sense of taste alone won’t get you very far as a professional if you can’t communicate what you’re experiencing. “Learning how to describe foods and their attributes is a key part of the role,” Freiman says.

“For example, I cannot just say a product tastes ‘good.’ But I can describe a lemon with ‘it’s sweet but tart with a harsh bite.’”

Train the palate.

Here’s what McCall’s palate training was like: “We had aroma jars with different attributes and worked on creating the sensory memory of the different flavors,” she recalls.

Schroeder says she underwent six months of training. “I was trained to identify and refer back to specific tastes, textures, and other aspects of the ingredients we use,” she describes.

No culinary school necessary.

“Contrary to what many people might think, you do not need to go to culinary school to become a professional taste tester,” says Freiman. “I didn’t.”

Of course, Freiman admits she works with people who did graduate from culinary school.

“But,” she says, “I find it more important that a candidate is hard working, curious, and has a passion for food. This career takes years of dedication and training—and having such a love for this [career and for food] really makes the difference.”

Understand the evolving consumer.

It’s also important to stay in touch with what consumers are demanding.

“In this role, you must regularly talk to consumers about their taste preferences, learn how they cook, and what new foods they are interested in,” says Freiman.

With this information, you’ll be better armed to recommend recipe changes based on taste and consumer demand.

Never stop learning and refining your palate.

“There is always an opportunity to improve” says McCall as a professional taster.

She advises, “really pay attention while you are eating and drinking, think about the flavors and always work on describing what you are eating—in and out of work—even if you are just describing it to yourself,” she says.

In agreement, Schroeder points out:“Attend trainings when you can, even on products outside of your area of expertise.”

“Overall, my No. 1 piece of advice for an aspiring taste tester is to expand your food horizons and to try all kinds of foods,” Schroeder says.

It’s a tough job, but someone has to do it.

Pro-Tips For Rocking Your Next Trade Show

Pro-Tips For Rocking Your Next Trade Show

Just Like Your Product, Plan to Stand Out and Be Amazing

If you’ve ever worked a boring booth at a trade show, you’ve most likely been the victim of the “avoiders.” Those passers-by who liken you to Medusa and refuse to look your way for fear of being turned to stone.

You notice them by the way they engage actively with booth 1145, take a quick glance at your booth with that lonely poster and brochure, and then, hurriedly walk past you with their eyes carefully averted. After enough of these avoiders, you may start to wish you had some of those smiley-faced, squishy stress-balls to throw at them.

This year, with some careful planning and a little creativity, you may be able to grab people’s attention and keep them engaged without resorting to assault and battery.

Obviously, the lengths that you go to create interest at your booth may be limited by your budget, so it’s important to think about what this trade show means to your business and how engaging 10, 50, or even 1000 target individuals may bring more work your way in the coming months.

Once you’ve got your budget ironed out, you can start getting those creative juices flowing.

Get Out Your Lasso

You know from experience that the hardest part of working a trade show booth is getting people to look at you, right? What if your booth looked like they just stepped into the hottest casino in Vegas? Or, they’re stepping into a game show hosted by loud and enthusiastic individuals?

Being active and/or unconventional is key to attracting attention. The possibilities are only limited by your imagination, and here are some favourites to get your mind flowing:

  • Superhero or celebrity photo ops. Invent a superhero to represent your company and have him or her available for photo opportunities with booth guests. It may seem a bit corny, but it works. The same is true for celebrity lookalikes. Be sure to get their card so you can send them the pic after the show.
  • Wheel of Fortune. Nothing screams “come here now” than the chance to win fabulous and exciting merchandise (or your services).
  • Create a treasure map leading to your booth. This may require some cooperation on the part of the venue, but placing arrows or words on the floor that lead people to your booth can create intrigue and bring people in.

Whatever you decide, make it fun and interactive. Think Disneyland for adults.

Build Excitement in Advance of the Show

Regardless of what genius idea has emerged from your mind, it’s important to create a sense of anticipation among your clients and prospects. Sending out formal printed invites or periodic emails revealing a little something more about what’s in store for them when they visit will get them chomping at the bit to visit your booth.

Have Quality Informational Products to Hand Out

You get very few chances to make an impression once you get people into your booth. Once they’re there, make your efforts count by providing them with unique, high-quality informational products that will not just stay in the bag in the closet when they get home.

Follow-up After the Show with Everyone

Hopefully, your venue will provide a mailing list of all of the participants so you can send out follow-up correspondence to those you saw and those you missed.

If no list is provided, be absolutely sure you get business cards from the people you talk to and connect with them ASAP! The more opportunities you have to make an impression, the better.