Trends, facts and fun general interest articles that affect our daily lives.

lifestyle products

How Lifestyle Products Affect Our Daily Lives

We have a lot going on in our lives – every day, we are bombarded with images, adverts, and information. It is essential to start tuning out some of the noise, and for most consumers, this means tuning out advertising.

It’s official, advertising your product based on just its features is outdated. Consumers don’t really care about your product. They are too wrapped up with their own lives. If you want to market to them effectively, you need to start introducing lifestyle marketing.

What Does Lifestyle Mean?

You know those soft-drink ads that you see all over. The ones where people are enjoying a Coke and having a great time? That is an example of lifestyle products. The message is simple, share a Coke with someone, and you will make friends and have a good time.

Creating a Lifestyle Brand

When creating a lifestyle brand, you go further than just the features of your product. You have to define your target market carefully in terms of their opinions, interests, and ideas. It is about marketing a particular culture, something that your target market wants to achieve.

It’s about connecting your product to the needs of your consumers at a deeper level.

What Are Lifestyle Products?

Lifestyle products are items that have a unique selling proposition that is appealing to your target market. We are already surrounded by them in our day to day lives. We use these products to fit in with a specific culture.

Take a look at marketing that has been really effective for you in the past. What were you buying – the product itself specifically, or the lifestyle behind it? Why do you choose a particular brand of soda?

Take vaping, for example. It is seen as a cooler and safer alternative to smoking. People who buy these products are buying into a lifestyle. If you smoke real cigarettes, you are seen as being inconsiderate and unhealthy.

If you smoke electronic cigarettes, it is more like you are one of the cool kids.

What is key here is that a perception is created. Vaping is more socially acceptable than smoking because it doesn’t produce such a foul smell. However, the liquids vaporized might still contain nicotine and other harmful substances.

You can get just as addicted to vaping as you can to cigarettes.

How Small Companies Can Benefit

Small companies are ideally suited to building a lifestyle brand. Think about the artisan baker, or the organic farmer. Organic food and artisan goods can be sold at a higher price if the business can establish a lifestyle brand.

A good example of how a small company can leverage this is, believe it or not, Starbucks. It’s huge now but, initially, the idea behind it was producing good coffee. Former CEO, Howard Schultz had a vision of the coffee shop becoming a sort of home away from home and being warm and inviting.

Starbucks employees are trained to focus on making the customer experience a great one. They are encouraged to learn client’s names, to be happy and outgoing and to go the extra mile wherever possible.

People go to Starbucks for the coffee certainly, but it’s about more than the coffee for most people. It’s about a warm atmosphere and the vibe. The idea of a fun place that makes it easy for you to relax and enjoy your coffee.

It was a simple concept that proved highly effective, and it is something that every business can apply. Instead of featuring your product, start looking at what lifestyle your product allows your clients to enjoy. Then create a marketing strategy to match – everything from lifestyle websites to a simple flyer.

Find your own “Starbucks” effect and your business will also be able to grow.

The Origins of the Vending Machine and Its Continued Use Today

There is one appliance that just about anyone will benefit from, whether it’s located in your school, hotel, or office building: a vending machine. Vending machines are man’s gift to humankind, automatic 24/7 food machines. You never have to wonder if they will be closed or open for business.

Vending machines give the assurance that there will always be food available. Not to mention, they always offer some all-time favourite snacks. In our nearly cashless society, vending machines also provide a convenient and rewarding way to get rid of some loose pocket change. Vending machines represent one of the most innovative inventions. Learn more about the origins of vending machines and how it used today:

How They Came To Be

We can all thank the genius man behind this invention, Heron of Alexandria. He actually invented many important things that set the stage for our modern society. Long ago as early as 10 AD to 70 AD, Heron was motivated to create the first “dispenser” when people were taking too much holy water from the temples where they worshipped.

It became a frustrating problem, so Heron created a clever solution. He invented a holy water dispenser, where people had to drop a token inside the machine, then the token would push down a lever that opened a small door to release an exact amount of holy water. This ensured that no one was taking more than their fair share of holy water.

Modern society didn’t even embrace his invention for almost 1,800 years. In 1883, an inventor named Percival Everett took the idea and created a vending machine for postcards and notepaper.

Outburst of Vending Machines

Nowadays, of course, the vending machine has been adapted for everyday convenience, serving snacks, drinks, coffee. Today the vending machine industry has earned about $20 billion dollars in revenue each year in the U.S. They became increasingly popular throughout schools, office buildings, hotels, and hospitals.

There are now about 8 million vending machines in America alone. It is almost impossible to find a building of any type that does not have some sort of vending machine.

Innovative minds are also coming up with new uses for vending machines. Depending on where you are in the world, there are vending machines that now serve books, phones and tablets, alcohol, ramen and soup, cupcakes, and other wild items.

Different Types of Vending Machines:

There are a plethora of different vending machine options for food and drinks available today:


Some vending machines contain only candy. You definitely won’t be finding one of these in a school, however they are common in large crowded buildings. Candy machines often offer chocolate bars, chewy candy, hard candy, and more.


Drink vending machines are the most popular kind. Drink machines often stick to a theme such as soda beverages, sports and health drinks, water, teas, energy drinks, and more.


Coffee vending machines are still fairly new and are often seen in office buildings.

Other forms of vending machines today:

  • Ice Cream
  • Snacks
  • Toiletries and Feminine Products

The innovative developments in vending machines offers an exciting moment for food manufacturers. For powdered food such as creamers, dry blends for coffee vending machines, and much more, contact Dure Foods today!