Dure Mousses

Of Men and Mousse

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Mousse is an airy, whipped dessert that brings all the richness and flavour of a dessert into a light, rich, and delicious treat. Akin to whipped cream, mousse is delicately whipped but has an even airier texture. It comes in a wide variety of flavours, the most common being chocolate, but it also can come in sweet, fruity, herby, and even savoury flavours as well. The primary binding ingredients for a mousse are eggs, cream, or even gelatin. This allows the mousse to be stiff while retaining its airy qualities.

The Historical Significance of Mousse

The word mousse is French for “foam,” and the dessert is French in origin. The evolution of flavoured mousses actually began with savoury mousse in 18th century France. Dessert mousses didn’t appear in the food repertoire until the latter half of the 19th century, and they were generally fruit mousses.

Chocolate mousse was first popularized in America in the 1930’s, which coincided with the introduction of both chocolate pudding mix and the electric mixer. This fateful meeting brought about the invention of mousse dishes in America as they are known and loved today. Beyond the chocolate mousse, other flavoured mousses began getting popular after the second World War, when French food became more popular in the United States.

Mousse represents technological advances in the kitchen. It represents the melding of cultures, and the experiment of flavours.

Dure Mousses

Dure Foods was first started by Scott Malcolm in 1978. At first, they only manufactured one product, dish soap, but as the years went on, the company grew. It wasn’t long before Dure Foods were producing some of the beloved favourites, such as specialty coffee powders, and also their flavoured mousses.

Dure mousse comes in a wide variety of flavours, each one just as good as the next. They feature lemon, peach, strawberry, cherry, banana, blueberry, raspberry, tiramisu, butterscotch, and coconut flavours, in addition to the classic vanilla and chocolate mousses. This exciting variety of flavours ensure that everyone can find a Dure Mousse that will quickly become their new favourite dessert.

The flavoured mousses made by Dure Mousses are simple to make, delicious desserts for the whole family. With simple, long lasting ingredients, Dure Mousses are a great last-minute dessert option for parents on the go. Dure Mousses are an all-around crowd pleaser. They seem like a fancy dessert, but they are actually very simple to make, which makes them a great kitchen hack.

Contact Us Today for Your Favourite Mousses!

To this day, Dure Foods is family owned and operated. Dure Foods offers a wholesome glimpse at the food manufacturing and sale business in Canada. Our top-of-the-line products continue to impress their customers after all these years. From coffees to their famous mousses, Dure Foods is sure to impress the entire family.

For a better, easier dessert, turn to Dure Mousses. These fun, family friendly, desserts are a departure from the norm in the best way possible. Light, fluffy, airy, and delicious, Dure Mousses are a taste of international history conveniently manufactured in an easy-to-make powder form. To indulge in your favourite mousses, contact us today!

What It Takes to Build a Brand

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A brand is a company’s identity. It is the group of characteristics that sets a business apart and that customers will recognize as that’s company’s distinct image. An established brand will work to enhance the reputation of a company’s goods and services. If the brand you’ve created doesn’t accomplish this, then it could affect your company’s profit margins.

Building a brand is easier than people think. However, some smaller business owners don’t know exactly what goes into creating a successful brand for their company. Here are a few pointers on what it takes to build a brand.

A Target Audience

First, you need to understand who your products and services are aimed to benefit. If your services are aimed at busy parents, create a brand that is more family-oriented. If your products will be used mostly by kids and teenagers, go for a more playful or youthful approach. Understanding who is using your products will help you design a brand that will attract this target demographic.

A Mission Statement

A mission statement is meant to tell the world what your company is all about. It sets a clear example of who you are as a company and what your company is trying to accomplish through the sale or distribution of your product and services. Essentially, a mission statements lets your audience understand why they should care about, get on board with, or purchase what your company offers.

Tons of Research

To better grasp the direction that you want to take your company, you will need to research the market that you are getting into. Find your biggest competitors and see what they are doing and how they’re doing it. This will help you better orient yourself in the market so that you can stand apart from your competitors. Early research helps you to create a niche appeal that will garner instant recognition from those in the market for your products or services.

Create a Distinct Look

Once you’ve seen how others in your industry or field have branded themselves, find a look that will separate your company from your competitors while still appealing to your target audience. It’s important to design a look unique to you. You can do this by incorporating a logo and a tagline that embodies your company’s mission. This logo and tagline will ultimately end up with all your merchandise and will be the symbol that others will recognize as your company.

Campaigning

Once you’ve created your logo and established the image that you want your company to portray, now you must market your brand to your target audience. Digital marketing is becoming widely used across all business platforms for companies big and small. Marketing techniques can include social media networking and buying up ad space on social media sites. Also, SEO techniques can help increase brand awareness and help people searching for your goods and services find your business a lot easier

Build Your Brand—Or Let Dure Foods Build It for You

Creating a brand can only help your business in the long run, but it takes hard work and dedication. Defining yourself in your preferred market is what it takes to be taken seriously and become a major competitor.

At Dure Foods, we have successfully built a brand that customers are loyal to and recognize. If your business has great dry food products to offer but little time to spend on building a brand, contact us today to find out more about our white labelling program.