What It Takes to Build a Brand

A brand is a company’s identity. It is the group of characteristics that sets a business apart and that customers will recognize as that’s company’s distinct image. An established brand will work to enhance the reputation of a company’s goods and services. If the brand you’ve created doesn’t accomplish this, then it could affect your company’s profit margins.

Building a brand is easier than people think. However, some smaller business owners don’t know exactly what goes into creating a successful brand for their company. Here are a few pointers on what it takes to build a brand.

A Target Audience

First, you need to understand who your products and services are aimed to benefit. If your services are aimed at busy parents, create a brand that is more family-oriented. If your products will be used mostly by kids and teenagers, go for a more playful or youthful approach. Understanding who is using your products will help you design a brand that will attract this target demographic.

A Mission Statement

A mission statement is meant to tell the world what your company is all about. It sets a clear example of who you are as a company and what your company is trying to accomplish through the sale or distribution of your product and services. Essentially, a mission statements lets your audience understand why they should care about, get on board with, or purchase what your company offers.

Tons of Research

To better grasp the direction that you want to take your company, you will need to research the market that you are getting into. Find your biggest competitors and see what they are doing and how they’re doing it. This will help you better orient yourself in the market so that you can stand apart from your competitors. Early research helps you to create a niche appeal that will garner instant recognition from those in the market for your products or services.

Create a Distinct Look

Once you’ve seen how others in your industry or field have branded themselves, find a look that will separate your company from your competitors while still appealing to your target audience. It’s important to design a look unique to you. You can do this by incorporating a logo and a tagline that embodies your company’s mission. This logo and tagline will ultimately end up with all your merchandise and will be the symbol that others will recognize as your company.


Once you’ve created your logo and established the image that you want your company to portray, now you must market your brand to your target audience. Digital marketing is becoming widely used across all business platforms for companies big and small. Marketing techniques can include social media networking and buying up ad space on social media sites. Also, SEO techniques can help increase brand awareness and help people searching for your goods and services find your business a lot easier

Build Your Brand—Or Let Dure Foods Build It for You

Creating a brand can only help your business in the long run, but it takes hard work and dedication. Defining yourself in your preferred market is what it takes to be taken seriously and become a major competitor.

At Dure Foods, we have successfully built a brand that customers are loyal to and recognize. If your business has great dry food products to offer but little time to spend on building a brand, contact us today to find out more about our white labelling program.