What We Take for Granted is A Matter of Critical Control
In this post, we’ll answer the question, “What is HACCP?” We’ll also look at why complying is essential, who it’s important to, and what the main points to consider are.
What is HACCP certified?
First, what is HACCP? HACCP, which stands for Hazard Analysis and Critical Control Point is a set of international standards that define effective food safety control. The certification requires you to undergo an audit by an independent, authorized body.
The system centres on seven critical areas. These are:
The identification of potential hazards.
Determining control points that make sense.
Determining what the control parameters are. For example, how long you have to heat a particular food to destroy bacteria.
Creating a system that allows effective monitoring of the control points.
Working out what to do to counteract adverse effects and changes that should be made to minimize hazards.
Set up a verification procedure to confirm that your HACCP strategy is effective.
Put stringent record-keeping measures into place.
Why is HACCP important?
These audits help you to identify and neutralize hazards to food safety. It works on a system of control limits. Each limit links up to a critical point of the production process. By operating with a few different waypoints in this manner, it becomes easier to identify areas of risk.
For consumers, this process is crucial because it improves the safety of food.
For business, there are several reasons to undergo these audits. These include:
In some cases, it’s a condition of trade. Without certification, food businesses may not be allowed to operate here.
It may also be mandatory for businesses to have this system in place.
Many businesses comply irrespective of regulatory requirements. It makes sense to ensure that their product is as safe as possible.
Who uses the HACCP?
Businesses in the foodservice or food manufacturing industry will use this set of standards. The idea behind putting these principles in place is to deal with potential hazards in a timely manner, which can save the business a significant amount of money.
The alternative is end-product testing. End-product testing is effective at detecting issues. Unfortunately, at that stage, the only option is to discard the entire batch. If a contaminated product goes to the market, it raises significant liability issues.
Read more about why food testing is so vital for businesses here.
What are the most common critical control points?
A critical control point is any stage where a hazard can be eliminated, reduced to safe levels, or prevented. Examples could be during cooking, while food is cooling, or when you package it.
A hazard analysis usually consists of three parts:
Chemical risks: Is there a risk posed by any of the additives that you use in the products? What if two different chemicals used to preserve food neutralize each other? What if additives combine to create dangerous chemical compounds?
Physical risks: Are there elements of the process that could pose a physical danger to consumers. For example, could chicken bones pose a choking hazard?
Biological risks: What are the chances of bacteria growing while the food is cooling, for example.
Final Notes
HACCP compliance is not just important for consumers. It can also help businesses to improve their safety protocols. Another answer to the question, “What is HACCP?” could be that it’s a vital business tool.
https://durefoods.com/wp-content/uploads/2019/10/What-is-HACCP-Compliance.jpg7201280Dure Foodshttps://durefoods.com/wp-content/uploads/2013/04/logo-2.pngDure Foods2019-10-10 15:11:162019-10-18 15:32:40What is HACCP Compliance?
Can You Leverage the Power of Great Branding for Your Own Gains?
Brand licensing is one of the best marketing tactics that a business can adopt. And what is a licensed brand, you ask?
Brand licensing is defined by the Business Dictionary as the act of leasing a brand name to another company. The leased brand is then used in a particular manner, in a defined territory, for a specified time. It is, however, one that many companies and brands are not taking advantage of.
The company that rents the brand is known as the licensee, while the one giving the brand is the licensor. So what is a licensed brand? It is that brand that has been given to the licensee by the licensor.
The licensor gets royalties while the licensee uses the name of the brand to market their product or service.
The licensee benefits by reaching a wider audience because they are able to tap into the customers of the other brand. With a licensed brand, a product or service is able to break into a new market and grow strategically.
Brand licensing also helps small brands to increase their revenue while the big brand diversifies on the revenue streams, and the licensee is able to build a strong relationship with the customers interested in their brand.
When trying to learn what a licensing brand is, a study of the following questions is helpful:
What Companies Use Licensing? Now that you know what a licensed brand is, it is helpful to know which companies use licensed brands. Brand licensing can be used by all types of companies, big and small, in different industries: Entertainment, consumer products, sports, and corporate entities all use licensed brands to grow their customer base and increase sales.
Some of the biggest global licensors include; Disney™ consumer products, PVH™ Corp, Mattel™, Warner Bros™, Iconix™ Brand Group, and Nickelodeon™, to mention but a few.
What Is A Manufacturer Brand?A manufacturer brand results from when a manufacturer markets their goods under their own name. Examples are Toyota™, Ford™, Intel™, Apple™, Sony™, Canon™, Budweiser™, Kraft™, and millions more of such brands.
Manufacturer brands are more trusted than retailer brands because they offer great prices and quality; the manufacturers want to maintain brand loyalty, so they ensure the high quality of the items before they put their name on it.
What Is A Mixed Brand?A mixed brand occurs when a product is marketed under its own name and the name of the reseller, or when a manufacturer produces two products for market segmentation. A good example is Toyota and Lexus; the Lexus brand was introduced by Toyota into the US market because in that market, the Toyota brand was viewed as a value brand. Another example is where a manufacturer will allow a store, such as Walmart or Sears, to have their name on their product.
What Are Licensing Fees?A licensing fee can either be money paid by an individual or business to a government agency to practice certain trades or run certain businesses, or fees paid by the licensee to the licensor of the brand to give them the rights and abilities to use their brand as agreed.
Now that you know what a licensed brand is, you can incorporate brand licensing to grow your business and expand your customer base.
https://durefoods.com/wp-content/uploads/2019/09/What-is-a-Licensed-Brand.jpg7201280Dure Foodshttps://durefoods.com/wp-content/uploads/2013/04/logo-2.pngDure Foods2019-09-19 15:59:062019-09-19 15:59:06What is a Licensed Brand?
What is HACCP Compliance?
in Food Safety/by Dure FoodsWhat We Take for Granted is A Matter of Critical Control
In this post, we’ll answer the question, “What is HACCP?” We’ll also look at why complying is essential, who it’s important to, and what the main points to consider are.
What is HACCP certified?
First, what is HACCP? HACCP, which stands for Hazard Analysis and Critical Control Point is a set of international standards that define effective food safety control. The certification requires you to undergo an audit by an independent, authorized body.
The system centres on seven critical areas. These are:
Why is HACCP important?
These audits help you to identify and neutralize hazards to food safety. It works on a system of control limits. Each limit links up to a critical point of the production process. By operating with a few different waypoints in this manner, it becomes easier to identify areas of risk.
For consumers, this process is crucial because it improves the safety of food.
For business, there are several reasons to undergo these audits. These include:
Who uses the HACCP?
Businesses in the foodservice or food manufacturing industry will use this set of standards. The idea behind putting these principles in place is to deal with potential hazards in a timely manner, which can save the business a significant amount of money.
The alternative is end-product testing. End-product testing is effective at detecting issues. Unfortunately, at that stage, the only option is to discard the entire batch. If a contaminated product goes to the market, it raises significant liability issues.
Read more about why food testing is so vital for businesses here.
What are the most common critical control points?
A critical control point is any stage where a hazard can be eliminated, reduced to safe levels, or prevented. Examples could be during cooking, while food is cooling, or when you package it.
A hazard analysis usually consists of three parts:
Final Notes
HACCP compliance is not just important for consumers. It can also help businesses to improve their safety protocols. Another answer to the question, “What is HACCP?” could be that it’s a vital business tool.
What is a Licensed Brand?
in Business Matters/by Dure FoodsCan You Leverage the Power of Great Branding for Your Own Gains?
Brand licensing is one of the best marketing tactics that a business can adopt. And what is a licensed brand, you ask?
Brand licensing is defined by the Business Dictionary as the act of leasing a brand name to another company. The leased brand is then used in a particular manner, in a defined territory, for a specified time. It is, however, one that many companies and brands are not taking advantage of.
The company that rents the brand is known as the licensee, while the one giving the brand is the licensor. So what is a licensed brand? It is that brand that has been given to the licensee by the licensor.
The licensor gets royalties while the licensee uses the name of the brand to market their product or service.
The licensee benefits by reaching a wider audience because they are able to tap into the customers of the other brand. With a licensed brand, a product or service is able to break into a new market and grow strategically.
Brand licensing also helps small brands to increase their revenue while the big brand diversifies on the revenue streams, and the licensee is able to build a strong relationship with the customers interested in their brand.
When trying to learn what a licensing brand is, a study of the following questions is helpful:
Some of the biggest global licensors include; Disney™ consumer products, PVH™ Corp, Mattel™, Warner Bros™, Iconix™ Brand Group, and Nickelodeon™, to mention but a few.
Manufacturer brands are more trusted than retailer brands because they offer great prices and quality; the manufacturers want to maintain brand loyalty, so they ensure the high quality of the items before they put their name on it.
Now that you know what a licensed brand is, you can incorporate brand licensing to grow your business and expand your customer base.