Articles about private and white labelling for growing businesses, marketing and promotion

Co-Packing and Private Label- Which Should You Choose?

in , /by

Deciding whether to hire a co-packing company or a private label depends on the needs of your food company. They may seem similar on the surface, but there are some crucial differences that could determine how helpful one or the other would be for you. Dure Foods offers both of these services, but this information can help you with what kind of service you want. Here are two questions you should ask when choosing between co-packing and a private label.

Who owns the product?

One significant difference between co-packing and a private label is who actually owns the product, recipe and process of making the food. In the case of a co-packing company, all of this will need to be provided by the business that hires them. This makes co-packing more flexible, since you could find one that makes the recipes that you have already established yourself.

For private labels, the company already has their own product, and buys the ingredients for your business. They can shift somewhat to suit your needs, and make the food under your company label, but the private label owns the recipes. This could be a better choice if you do not want to create recipes, cooking styles or ingredients yourself, but want another company to do it for under your brand name.

What do you need before hiring?

For co-packing, your business has the rights to the recipes and formulas that are served, so the co-packing companies can be hired anytime provided you have recipes for them to work with. This requires more work on your part, since they will need specific instructions. Co-packing takes more work, but the upside is that they will make your product under your label. That gives you complete control over both the brand and how it is made.

Keep in mind that the private label you hire will retain the rights to the recipes and formulas of their food. If you want to serve the same food on a different occasion, you would have to hire the company again. This would work better for specific events since the recipe couldn’t be repeated all the time. This does save work on your part, since most of the food production will be done for you.

Summary

If you hire a co-packer, you own both the product and the business label. If you hire a private label, you own your business label, but the private label owns the product. A private label can save you time from creating your own product, but also prevents you from owning the product yourself.

If you need help with deciding whether to hire a co-packer or private label, contact us at Dure Foods. We can provide either one for you.
Follow the link to visit our website: https://durefoods.com/

Building Brand Awareness

Brand Awareness: Becoming Another Kleenex

in /by

What is Brand Loyalty?

In today’s world of marketing, if you are not building brand awareness, especially using online marketing, you’re missing a very big boat. Marketing is now a science with logistics and parameters that were largely unheard of just a few years ago.

However, that is not the case with the notion of brand awareness. The auto industry was probably the biggest contributor to the idea that brand loyalty could be utilized to sell more products. That industry is over 120 years old, and brand awareness became a fashionable tool in marketing automobiles by the early 1900s.

What Does Brand Awareness Do?

Brand awareness, of course, is the extent to which a name, label, logo, catch phrase, jingle, or another identifier that is associated with a brand, a specific product, or a company is easily recognized by customers. Brand awareness may be old news, but the Internet has taken the concept to new heights, becoming far more measurable and quantifiable as part of an overall marketing strategy.

There are many examples of successful brand awareness implementation. It has always been primarily produced by effective advertising. The most dramatically successful advertising campaign is the one where your product becomes synonymous with the product category.

For many years now, a facial tissue has been called a Kleenex regardless of what actual brand was used. This is the same result we see when some people refer to any sport-utility vehicle as a Jeep and any cola drink as a Coke.

Brand Awareness - Coke Bottle Top

Why is it Important to Create Brand Awareness?

The objective in advertising or any brand awareness marketing endeavor is not simply to get your product name or image in front of the consumer. It is to get the image into the mind of that consumer, so when the buying customer wants a product, he or she wants your product before that of any competitors. Repetitious advertising creates a memory trace that remains and is reinforced with every additional occurrence. Think of mayonnaise, hot dogs, ketchup, beer, and coffee.

The odds are pretty good that in each case you thought of a specific brand. It is no coincidence that the biggest selling brands are also among those most heavily advertised in various media.

How Do You Develop Brand Loyalty?

While a successful advertising campaign can create solid brand awareness, a limiting or cessation of advertising can erase the gains in a remarkably short time. Forty years ago, a steel wool soap pad was known as a Brillo Pad. Today, SOS brand is the big seller. Brillo sometimes doesn’t even get any shelf space, and we must ask when was the last time you saw an ad for Brillo scouring pads?

The manufacturer failed to maintain the brand awareness level they had established. A massive advertising campaign by the manufacturers of SOS soap pads was the driving force that changed the landscape.

How Do You Increase Brand Visibility?

Advertising remains key to increasing brand visibility, and today the most critical medium for reaching the customer is the Internet. No other medium offers such widespread advantages in both reach and monitoring capacity. With the Internet, you can track how many times your ad has been viewed and how many times it has been clicked on.

Furthermore, social media and blogging have opened up new avenues for tracking your brand’s impact. Programs exist that can tell you how many times your brand has been searched for by a search engine. Others can reveal how many times it has been mentioned in a blog anywhere on the World Wide Web.

These “mentions” can be even more critical to brand awareness than page views or clicks because each one may represent an impartial testimony to your product. Even negative discussion tends to reinforce brand awareness. The old saying applies: There is no such thing as bad publicity.

Establish it, reinforce it, and nurture it. Brand awareness can make the difference for you in becoming another brand like Kleenex.