Entries by Dure Foods

Business Lessons From The Great Gatsby

The Great Gatsby is considered an American classic. Its recent film adaptation starring Leonardo DiCaprio has only increased its popularity. Few students in North America made it through high school without reading the book, and the film only helped to bring the images of decadence to life. F. Scott Fitzgerald’s story takes place on Long […]

What the Cola Wars Can Teach About Marketing

A Little something interesting from your friends at DURE FOODS. Imagine you are walking down the street and see a group of people trying to get volunteers for a taste testing. In the cups before them they have two identical-looking colas. They ask you to try both cups and pick which one you prefer. You […]