Ever had anyone tell you that you should white label for your company? You’re probably thinking what in the world is white labeling and why is it important? Well, you’re about to be enlightened! Dure Foods is proud to tell you everything you need to know about white labeling, and white label business opportunities are provided below:
What Is a White Label?
Let’s break it down into simple terms, white label is when you have a service or a product that removes the brand logo from the product to use the branding requested by a purchaser/customer. For example, when you are in Wal-Mart you will see products with the brand name “Great Value”. This does NOT mean that Wal-Mart is the company producing the products, it means these companies who make the product are willing to put the product on “Great Value” packaging on the behalf of Wal-Mart instead of their own. Now that you understand what it is, you’re probably wondering why should I do this?
1. It Boosts Your Brand’s Visibility
Talk about being obnoxious! I’m talking about those brands that proliferate their brand name to get their product out there and known. You don’t want your business or product to be that guy. If the business you run offers multiple products from third-parties it is extremely beneficial to pay a little extra for white labeling your own made to order products. It will ensure you’re not being overly obnoxious, and it will professionally bring the public’s awareness of your product or brand.
2. Strengthens Customer Loyalty
Smart business persons like you only white labels too third-party products that are extremely satisfactory and dependable. It is vital that you choose to white label wisely because you want the third-party to make your brand even better. When a client uses a white labeled product, they will see your name attached, which means they will most likely associate it with quality, so you will gain their loyalty and your brand will increase.
3. You Get the Luxury of Choice
If you haven’t done white labeling before, you have been missing out on the plethora of product options! Don’t bother wasting your time in working on a single product when you can white label, and choose from many products that will increase your very own brand.
4. Provides A Refined Product for Your Brand
The beauty of white labeling is the third-party brands have already done the dirty work such as beta tests, troubleshooting, and revisions. Rather than doing it yourself by going through the hard patch of launching a solo product, with white labeling you can use a popular and already-finalized product with your name! Which in this case will give your brand name an early start to success!
5. Saves Time and Money
Time and money—oh, the world’s most valuable things. As a bright minded retailer or business person, creating your very own product sounds like a great idea at first, but unless you’ve tried it before, you are unfortunately unaware of all the time and money that goes into creating your own brand. You can save your energy, resource, time, and money with white labeling. No need for trial and error until you’re actually ready, it doesn’t get much better than that!
Strengthen your brand with the finest quality products for your market, contact us today at DureFoods.com!