Why We Like the Brands and Products We Like
Businesses always try and figure out how people gravitate to products and brands they have an affinity for. As they are trying to figure out what it is their brand or product needs to be that go-to brand for their audience, it’s also interesting to know why we like the things that we like! Let’s take a look at why people seem to always go towards the lifestyle brands or products that they have an affinity for:
Reliability
Even though you might not even think about it, you seem to unconsciously stick with a brand based off of its reliability. Even if you haven’t seen anything significant, if that brand didn’t cause any problems for you or affect anything negatively, people have a tendency to just stick to that brand of product. For example, if you decide to buy your first bottle of shampoo after you move into your first home, and that shampoo made your hair feel fantastic, you are most likely going to buy that same brand again when you run out! In some way or form, that product or brand has made you rely on its performance.
Effectiveness
Whether you realize it or not, we rely on the brands or product that was most effective. If the product was ineffective and caused no results or caused any problems, which is most likely not a product you would go back too. With that said, we tend to always gravitate to the service or product that already passed our test. Sometimes these decisions aren’t even made on hard proof!
Price
Price always goes a long way, if we didn’t care about money, we would all probably be using the same expensive product! Sometimes our go-to choices are based on the price, not necessarily the cheapest one, but one that fits more comfortably in our budget. Say you love the way brand A protein supplement tastes, but it’s twice as much as brand B but holds the same results. You are most likely going to always stick to brand B, if the price is one of your influences. It’s a known fact, we tend to gravitate towards the same brands we can afford.
If It’s Worked Before It Will Work Again!
The number one thing we do is keep sticking with a product or brand that has worked for us before. We think, “why should I stop using something that has already been working for me?”. This is the case for many people whether they notice it or not. It doesn’t mean you’re reluctant to try a product you do not have an affinity for, but you wouldn’t gravitate toward it over your regular (or normal) brand or product.
Passed Down
If your momma used it, you’re bound to use it too! Whether your parent had a favourite sauce, go-to car shop, or favourite grocery store, you’re bound to continue on their traditions because it is what you are used to.
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