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What Is a Private Label, and How Do You Set One Up?

Setting Up A Private Label for Your Brand

A private label is a great way to grow your brand without increasing the overhead costs of expanding a brand. Also known as “phantom brands,” a private label is an opportunity for you to sell the goods you wish to sell with the assurance that they will be marketable. Essentially, another brand that mass produces products for sale will produce your goods and allow you to market them under your brand name.

There are many benefits to establishing a private label for your brand, one of them being lower costs. Without the need for a manufacturing branch, as well as supplies and hired labor to make the goods, you and your business can save a lot of money. Other benefits of private labelling are quality control and market entry.

If your business is new, then it can be difficult to break into the market. This is made easier by private labelling, as you are assured factors like safety and quality. It also makes it easier to reach your target consumers since there are already customers out there who like the products, which the private labelling company manufactures for you to sell. Private labelling also allows you to control factors such as pricing, image, and distribution.

How to Set Up Private Labelling for Your Brand

The first step in setting up a private label for your brand is to choose what you want to sell. Start with choosing your niche. Do you want to sell shoes? Clothing? Makeup? Food? If you want to sell food, then you’re in luck, because Dure Foods has an awesome private label program.

Once you’ve chosen your niche, then you’ll want to find the product within that niche to sell. Make sure that the market for that product is not oversaturated, but that the product is well-received. This will ensure that your products will sell.

The final step in setting up a private label for your brand is to work out a deal through a private label programs. A lot of brands have private label programs where they offer lower prices for wholesale goods. There will also likely be an extra cost for printing the products with your brand name on them, but remember, the private labelling process is saving you a lot of money in the long run.

Dure Foods Private Labelling Program

Dure Foods is a family-owned business that has been in operation since 1978. What started as humble beginnings quickly took off into a large and well-trusted powdered food packaging and dry blending company. Customers understand that they are getting quality products when they are engaging with Dure Foods.

Dure Foods has recently begun our private labelling program available through What this means for those that partake in the private label program is that they are able to sell the highest-quality powdered foods and dry blends while having complete control over their own business identity and decisions.

For more information on the Dure Foods private labelling program, contact us today!

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