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How to Test Market a Food Product

Your Food Product May Be Awesome, But Will It Sell?

The food industry is estimated to be worth trillions of dollars, according to Forbes. This means that, if you are looking to launch a food product, the market is ripe.

There is room for growth here, but creating a product that people will love is tricky and difficult. With a high-quality, original product, you too can take a piece of the pie…but it is critical that you know how to test market a food product before you embark on this endeavour.

After you have created a product, then you have to test the market. So—ensuring you know how to test market a food product so you can determine whether the market is interested in your product is an all-important step.

This will save you time and money, trying to produce and launch a product people are not interested in.

For your product to be successful, you have to have a sizeable market of people interested. This is one of the reasons why you should learn how to test market a food product.

Testing the market properly gives you an idea of who would buy your product, how much they are willing to pay, and what people like or would change about your product.

Here are the more important aspects of learning how to test market a food product:

  • How do you test your market? Many people make the mistake of using their friends and relatives as the litmus test for their food products, and then they end up discouraged and disillusioned. But there are several strategies that you can use to test market a food product. One option is to do it online by using a website, a landing page, or social media. Through online platforms, you can ask people what they would prefer in your type of product; you can also ask them what they like/dislike in the existing brands, and then try to use this data to your advantage. You can also do sampling for your product; this is where you provide free samples for people to try out, and then have them give feedback about your product. You can also do a blind taste test, where consumers taste your product and that of your competitor; find out which brand they prefer, and why.
  • How do you test if your product will sell? You can test if your product will sell by conducting proper market research. Try to find out if there have been other similar products in the market, and if/why they failed. Also, try test marketing your food product at the local farmers’ market or at trade shows to see how it performs. Try selling the product for a couple of months before launching it to the stores.
  • How do you market a food product? To properly test market your food product, you need to ensure that your target customers know the value they are getting from it. The packaging for the product should be attractive, and you should aim at building brand loyalty with your customers. After you test market a food product properly, marketing becomes easy and successful. Ensure that the information you collected during the test is being utilized to get ahead of the competitors.
  • How do I get my product into local stores? While selling your product, at the farmers’ market and locally, before launch, ensure you get information from consumers on places where they usually shop. This will give you an idea of which local stores you should target first. Reach out to these stores and ask for a meeting to present your food product; have a sales pitch prepared, with your findings from the market test, before you go to the meeting.

 

Pro-Tips For Rocking Your Next Trade Show

Pro-Tips For Rocking Your Next Trade Show

Just Like Your Product, Plan to Stand Out and Be Amazing

If you’ve ever worked a boring booth at a trade show, you’ve most likely been the victim of the “avoiders.” Those passers-by who liken you to Medusa and refuse to look your way for fear of being turned to stone.

You notice them by the way they engage actively with booth 1145, take a quick glance at your booth with that lonely poster and brochure, and then, hurriedly walk past you with their eyes carefully averted. After enough of these avoiders, you may start to wish you had some of those smiley-faced, squishy stress-balls to throw at them.

This year, with some careful planning and a little creativity, you may be able to grab people’s attention and keep them engaged without resorting to assault and battery.

Obviously, the lengths that you go to create interest at your booth may be limited by your budget, so it’s important to think about what this trade show means to your business and how engaging 10, 50, or even 1000 target individuals may bring more work your way in the coming months.

Once you’ve got your budget ironed out, you can start getting those creative juices flowing.

Get Out Your Lasso

You know from experience that the hardest part of working a trade show booth is getting people to look at you, right? What if your booth looked like they just stepped into the hottest casino in Vegas? Or, they’re stepping into a game show hosted by loud and enthusiastic individuals?

Being active and/or unconventional is key to attracting attention. The possibilities are only limited by your imagination, and here are some favourites to get your mind flowing:

  • Superhero or celebrity photo ops. Invent a superhero to represent your company and have him or her available for photo opportunities with booth guests. It may seem a bit corny, but it works. The same is true for celebrity lookalikes. Be sure to get their card so you can send them the pic after the show.
  • Wheel of Fortune. Nothing screams “come here now” than the chance to win fabulous and exciting merchandise (or your services).
  • Create a treasure map leading to your booth. This may require some cooperation on the part of the venue, but placing arrows or words on the floor that lead people to your booth can create intrigue and bring people in.

Whatever you decide, make it fun and interactive. Think Disneyland for adults.

Build Excitement in Advance of the Show

Regardless of what genius idea has emerged from your mind, it’s important to create a sense of anticipation among your clients and prospects. Sending out formal printed invites or periodic emails revealing a little something more about what’s in store for them when they visit will get them chomping at the bit to visit your booth.

Have Quality Informational Products to Hand Out

You get very few chances to make an impression once you get people into your booth. Once they’re there, make your efforts count by providing them with unique, high-quality informational products that will not just stay in the bag in the closet when they get home.

Follow-up After the Show with Everyone

Hopefully, your venue will provide a mailing list of all of the participants so you can send out follow-up correspondence to those you saw and those you missed.

If no list is provided, be absolutely sure you get business cards from the people you talk to and connect with them ASAP! The more opportunities you have to make an impression, the better.