What Is Food Formulation?

What Is Food Formulation?

You May Have The Best Recipe in the World, But Have You Really Perfected Your Food Product?

Ever wondered what went into producing that can of mushroom soup or that pack of delicious macaroni and cheese? These are all the results of food formulation.

This is a multi-step process that takes a food idea from conception to the grocery aisle. While simple in theory, it involves a lot of innovation, technique, and trial and error.

The process is the same whether you call it food formulation, product formulation, or food product design.

Let’s take a quick look at what goes into this fascinating process

What is the Food Formulation Process?

It’s important to follow all the necessary steps when creating new food product designs, to ensure it’s good and it can be produced on a large scale.

  1. It Starts with an Idea

It’s a grim fact that new food products launched into the market have an 80 percent failure rate. This statistic is why most food brands make it a point to iron out their idea before going further. The marketing team helms this process and bases it on data from market research and competitor analysis.

  1. Test Recipe

The next step is to do an initial test recipe and see if it creates a good product. This is so that they can see what the final product will look and taste like. Often, this is done in small batches, so it’s cheap and quick to make any revisions.

  1. Sensory Tests

The prototype is then sent for sensory evaluation. A team of talented tasters does this. The professionals will judge every aspect of the food product from taste and texture to the overall presentation. They will then notify the test kitchen team of any changes. If the product is up to par, then it will undergo a pilot batch

  1. Pilot Batch

The pilot batch is usually a step up in size from the test batch and is used to see how well the recipe will perform on a slightly larger scale. Mistakes are spotted and corrected at this point.

Product specifications are also monitored to ensure consistency. This is needed to minimize any errors before committing to a commercial batch. Further sensory tests may be done until everyone is happy with the final product.

  1. Consumer Test

One final step before a full product launch is to do consumer testing. Here, random people from the product’s target market judge the product. They might be asked to describe it freely, or against a set number of criteria. Once the feedback is in, the company will decide to either push through with the product or make necessary changes.

Consumer testing is a necessary step in the food formulation process because it’s an actual test of what the market thinks of the product. It eliminates any bias that might arise from internal testing and gives a good gauge of success.

  1. Launch!

With a successful prototype, the company will now go into production scale. Marketing for the product will also increase, and distribution channels will be tapped. All of this is in preparation for the last stage of product formulation – launching it.

The company may also opt to protect their food recipe at this point (Interested in protecting your food recipe? Read an interesting article here.)

But the process doesn’t stop there. Once launched, the performance of the product will be continually monitored. Things will be revised as needed. The truth is, food formulation is less of a linear process and more of a life cycle.

Make Your Product Stand Out with Custom Food Formulation

Make Your Product Stand Out with Custom Food Formulation

Custom food formulation refers to the development of a dry food blend formula exclusively to your brand and specifications. According to several studies, custom product formulation makes up around six percent of the custom manufacturing industry’s activities, with packaging and manufacturing making up the rest.

Do You Need Custom Food Formulation?

As a business owner, you may be well aware of the advantages of product differentiation. Custom food formulation is one of the primary ways to differentiate your product in the eyes of your market.

You may want to consider custom food formulation if you:

  • Want a unique product and not merely a repackaged product your customers can find elsewhere
  • Don’t have an in-house product development team or a food chemist
  • Don’t have an existing unique custom food formulation

Customizing your food formulation may seem like the obvious course of action, especially if you find yourself in a competitive environment. There are, however, reasons not to opt for custom food formulation, namely time and money.

Taking customized products to market will take longer than generic products with private labelling. Custom food formulation is more expensive than private labelling as well since specialist teams are involved in the process.

Finding a Custom Food Formulation Collaborator

Upon deciding that you are willing to go the extra mile to differentiate your product with custom food formulation, your next step is a find an established partner with experience in formulating products and complying with the relevant local and international standards.

Your customized food formulation also has to meet the standards of your market. If your food formulation collaborator doesn’t have the necessary human resources, means, or experience, your dry blend formula can have a negative impact on your product development.

Dure Foods how dried foods are made

Why Should You Choose Dure Foods?

You want your custom food formulation product to be popular and profitable. The foundation of a successful custom formulation is partnering with a reputable food manufacturer.

Dure Foods will work with you to meet your specific needs, regardless of whether you need a proprietary new formula or exact product duplication. Our team can expertly model your existing products or create new branded products, for example, powdered milkshakes that are exclusive to your company.

Since custom food formulation tends to be a time-intensive endeavour, we have a library of tested formulations that are ready to be tweaked to develop unique flavours.

Each of our ingredients arrives at our facility with a certificate of analysis ensuring the highest possible quality and production under the highest food safety standards.

When you partner with Dure Foods, you work with a team of culinary experts and scientists that go the extra mile to deliver a product that is the realization of your particular vision for your brand.

Visit Dure Foods

To find out more about our high-end private labelling and custom food formulation services, head over to our website where you will also find information about us, our original products, and our packaging solutions.