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Should You Design Packaging Yourself or Have it Done for You?

Should You Design Packaging Yourself or Have it Done for You?

Making Those Critical Decisions on Branding and Packaging

As a business owner, one of your primary objectives is to keep your running costs as low as possible. When it comes to package design, you may be tempted to cut corners, especially if the customer will simply discard the packaging after receiving your product.

One of the simplest ways to save packaging costs is to design the packaging yourself. However, depending on your in-house team’s design skills, designing packaging yourself may not be the best idea.

Your product’s packaging is significant, and it can have a real effect on the way your customer views your brand and the quality of your product.

Some of the benefits of hiring a professional to design your packaging include:

Save Time

If you don’t have the necessary skills and experience, designing your packaging yourself can take a lot of valuable time, especially if you have to do research beforehand and if you want to try out different packaging designs.

Handing the project over to a professional will not only free up you up to spend more time on other aspects your business, but a professional designer will typically only needs a couple of days to put an effective design together.

Save Money

Saving money may seem like an unlikely benefit of hiring a professional, but if your product is on the market for several years, getting the package design right the first time will ensure that you won’t have to change it again.

Optimal Value

Something that many business owners tend to forget is that they can pile on the product value with their packaging which, in turn, will allow them to stand out from the competition. Coffee, for example, that is packaged in a decorative tin can, delivers higher value to the buyer than disposable coffee packaging.

Professional packaging designers are usually familiar with the best ways to maximize the product’s functionality with packaging. By designing your packaging yourself, you run the risk of losing out on the opportunity to differentiate your product effectively.

First Impression

Product packaging communicates an expectation in terms of quality and durability. Poorly designed packaging may tell the customer that they may be dealing with a product that is substandard.

A professional package design, on the other hand, will ensure that your customer views your product in a favourable light from the moment they receive it.

Consistency

A high-quality package design will contribute to branding uniformity across every customer-facing aspect of your business. A designer will take existing fonts, colour pallets, and textures into account when designing your product packaging.

Product packaging that is in sync with the rest of your business branding will ensure that your business appears more trustworthy, professional, and memorable.

Some Final Words

If you sell products in the food industry, you really should have a package designer with extensive experience in custom food formulation and private labelling to look professional, and be professional.

Dure Foods offers assistance with high-quality packaging options. Contact us here to find out more about our wide range of services.

What is OEM?

What is OEM?

Important OEM Questions Get Answered

OEM stands for Original Equipment Manufacturer. OEMs produce a product and then sell that product to suppliers. They typically design products and create them using their own preferences and specifications and have the freedom to innovate and design products – they don’t have to abide by the wishes of specific suppliers or clients. An OEM designs a product it believes will sell well to clients and distributors.

In this short article, we’ll overview OEMs, their products, and how they may differ from ODMs.

What is An OEM Product?

An OEM product is a product produced by an Original Equipment Manufacturer. OEM producers build products that correlate to their own specifications and desires. OEM producers then sell the products on to suppliers and distributors who release the products to consumers at a markup.

OEM products sell under the original brand name of the OEM producer. For example, a Jeep Grand Cherokee is an OEM product manufactured by Jeep. Jeep sells these vehicles onto suppliers and dealerships around the country.

Is OEM the Same as Original?

Yes. OEM products are the original product manufactured by the OEM company. They are not replicas or rip-off products produced by inferior production teams. If you want an original OEM product, you should try to purchase products, accessories, or replacement parts straight from the manufacturer.

What is the Difference Between ODM and OEM?

There are vast differences between ODMs and OEMs. ODM stands for Original Design Manufacturer, while OEM stands for Original Equipment Manufacturer. So, what are the main differences between these two producers?

As mentioned previously, OEMs manufacture their own products and then sell them to suppliers or release them to the market. They typically retain their own branding and specifications.

Photo by Stefan Cosma

On the other hand, ODMs manufacture products for other businesses. They manufacture products to the specification of other companies. Companies will contact ODMs with specific designs and specifications in mind.

ODMs typically relinquish branding to the company that requests the product. The company will then brand and package the products and sell them to customers. This is a widespread practice in modern consumer markets.

ODM Packaging

After companies purchase products from ODMs, it is typically the distributing company’s job to package the product and develop branding. Packaging is a great way to build your product’s brand and distinguish yourself from competitors.

We provide ODMs with custom packaging that can take product branding to the next level. If you’re planning on selling another manufacturer’s goods under your own brand, it’s essential to use a custom packaging provider that understands the industry.

Is OEM Authentic?

Yes. An OEM product is an authentic product sold to the consumer market under original branding. If you want to purchase genuine products from specific manufacturers, you should look for OEM products.

In Closing

OEMs and ODMs Both Play Crucial Roles in Modern Manufacturing. They both provide products to the consumer market in two very different ways. Regardless, they’re both necessary for providing a variety of products and brands for consumers to choose from.