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What is the Importance of Food Packaging?

Are We Taking Food Packaging for Granted?

What is the Importance of Food Packaging?

Think about it, without a regulated system of food packing processes, materials and systems, we would be no further ahead than if we were still in the dark ages.

Food packaging is used to allow for easy transport of goods, protect the integrity of food products, and ensure separation from harmful chemicals, particles, bacteria, and pests. It also allows for food labeling and other information for consumers such as ingredients allowing you to adhere to any laws and regulations regarding labeling of for-consumption goods.

In this article, we’ll do our best to answer common questions about food packaging to help you understand the importance of packaging in your small business.

What Material is Used for Food Packaging?

Food packaging uses a variety of different materials to protect food and provide surfaces for labeling. The types of material used in your food packaging will depend on your preferences and the food products that you’re storing. Most food packaging consists of either glass, cardboard, metal, or plastic.

What Are the Different Types of Packaging?

Different types of packaging will depend on the size and nature of your food product. For example, some vendors bulk-sell large amounts of a product using cardboard as a form of packaging. They may also have internal packaging that further protects the product. Suppliers of individual beverages typically use custom glass or plastic containers to transport and sell their products.

The possibilities are truly endless when it comes to food packaging. You can even develop packaging designs specific to your company or brand – this makes your products more noticeable to consumers and aids in marketing.

What Are the Different Types of Packaging?

Photo by Arthur Humeau on Unsplash

What is Primary and Secondary Packaging?

Primary food packaging is the most essential form of packaging. Primary food packaging is in direct contact with the food product – it preserves the products and ensures protection from external bacteria or particles. Secondary packaging is used for branding and as an extra measure of protection for the food product.

In many cases, food suppliers use primary packaging to package small amounts of food. Secondary packaging is then used to contain the smaller packages together. It’s a great way to bulk-sell smaller portions of food products.

Why Do We Use Food Packaging?

At the end of the day, we use food packaging to protect food and to ensure customers can identify the product. Without food packaging, you wouldn’t be able to distinguish your food products from other market competitors. You also wouldn’t be able to guarantee that your food products aren’t expired.

Food packaging is vital for protecting food against external microbes and bacteria. It can also help preserve food and ensure it doesn’t spoil. After food packaging is removed, the shelf life of a food product is greatly reduced.

In summary…

You should always ensure your food is packaged securely and effectively with the right materials. In the event you’d like to take the guess-work out of packaging your products, we offer custom food packaging services. We can work with your business to develop a comprehensive food packaging strategy that fits your goals and branding. We work with a wide variety of foods and have experience in a range of markets.

Don’t risk your company’s reputation with inferior packaging services, give us a call today!

 

Custom Product Packaging for Sales

Great Packaging = Sales = Success!

When it comes to the success of your business, Dure Foods believe that custom product packaging is always better than a generic design.

A custom design means the packaging can be refined to the needs and preferences of the business, including colour, style, functionality and more, which all have an impact on how well your business is positioned and how well the products will sell.

Ultimately, custom packaging can help increase sales in a number of ways. Maybe you not exactly sure how beneficial it could be for your business, which is why we’ve created a list of the benefits of creative packaging.

Increase shelf impact

Shelf impact refers to how distinctive and appealing a product is on the shelves, and it can make all the difference when it comes to sales.

If a product does not stand out on the shelves, consumers won’t see or be interested in the product and therefore they won’t buy it. For this reason alone, choosing a well thought out design for the packaging must not be overlooked.

Creative packaging

Not only do you want your product to look great and reflect the values of your company, but you are competing with many other brands on the shelves.

The reality is, the average supermarket stocks approximately 40,000 different items and that is a lot to contend with! Therefore, having shelf impact is imperative for product sales to stand out. If you need help with creating a package design that will stand out on the shelves, contact Dure Foods today.

Strengthening brand value

When you get the packaging right, the capacity to strengthen brand value increases. Custom packaging designs can help the customer understand who you are as a company, what your values are, what you do and how this product will help them.

All of these factors combined create an emotional connection to your customer, which means your customers will relate and feel connected to your brand in an instant.

Emotional connection is key to sales, because people pay for how it makes them feel, and good packaging will help create that connection.

Creative Packaging

Improve user experience

Thought out packaging designs not only looks great, but they will help improve your customers experience as well. Said simply, the better your customers experience is of using your product, the more likely they will buy it again.

It is important that you consider how practical your design is when it comes to user experience, because the practicality of your products determines functionality, shape and size of the products container, and sales. It’s found that the more accessible the product is to use, the higher sales go up.

For example, when Heinz turned the ketchup bottle upside down, sales increased enormously.

To wrap up

Hopefully, you can see the impact a good packaging design has the potential to have.The packaging design of your product is the last thing your customer sees before they make a decision to buy, so it’s important you get it right. If you need help with creative packaging for your company, contact Dure Food today.