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Happy Accident

Adaptation: The Happy Accident

Science and Serendipity

The strange paradoxes of scientific discovery is that no matter how plodding and careful science is about most developments, some of the most astounding discoveries have occurred purely by accident. The most famous of these was the discovery of penicillin.

This discovery only occurred because biologist Alexander Fleming took a vacation. Returning to find that his staph bacteria petri dishes were contaminated with an invasive fungus, he observed that the fungus had repelled and killed the bacteria. The age of antibiotics was born.

Dozens more examples demonstrate that the happy accident is one of the most valuable resources in human development. One of the earliest known examples occurred when, for better or worse, some Chinese experimenters looking for the elixir of eternal life accidentally discovered gun powder, instead.

In 1938, a du Pont chemist discovered that his experimental gas had escaped its container and that a strange slippery substance was left behind. Teflon was born. Much earlier, an English pharmacist withdrew a stirring rod from his chemicals only to notice a dried clump of hard material stuck to the end of it. In trying to scrape it off, it ignited and burst into flame.

The strikable match was the result. Velcro was invented by a Swiss engineer intrigued by how burrs stuck to his dog’s coat. The implantable heart pacemaker was stumbled upon when an assistant professor accidentally grabbed the wrong size resistor from a box.

These examples are only a few of the many wonderful discoveries that have graced the world by a scientific accident. Their value is immense, and the world has grown richer by their discovery only through the adaptability of those who discovered them. In many cases, something else was the target goal at the time. Their discovery was an unanticipated byproduct born of the flexibility of the discoverer.

From Fluke to Flourish

In business, it pays hefty dividends to be flexible enough to adapt to new developments and to make use of unexpected benefits.

As the maker of a fairly unsuccessful wallpaper cleaner, Kutol Products was near bankruptcy when children began using the product to form Christmas tree ornaments in arts and crafts projects. The entrepreneurs were clever enough to see this unexpected use as a gift, and the company was saved by the new marketing of the modified product as Play-Doh.

Happy Accidents

A similar story is told of the development of another novelty toy, Silly Putty. In 1943, a World War II rubber shortage prompted the government to commission research from General Electric chemists for the creation of an alternative. The resulting elastic compound was ineffective at replacing rubber, but it was intriguing nevertheless.

Samples were circulated, but until an enterprising toy store entrepreneur named Ruth Fallgatter saw the stuff in 1949, no one had any use for it. Fallgatter saw some potential and hired copywriter Peter Hodgson to include the item in her seasonal catalogue. While it outsold everything else in the catalogue, for some reason she lost interest and abandoned the substance.

Hitting the Mark with an Open Mind

Hodgson, however, had a clearer vision of its potential and picked up the entrepreneurial torch, renaming the product Silly Putty. It took some time, but his ability to adapt paid off. A New York Times columnist mentioned it in a very positive light, after which sales topped $750,000 in the next three days.

One Thing Leads to Another…

Speaking of gummy substances, we have alluded to the 29-year-old William Wrigley who decided to offer free baking powder as an incentive to market his scouring soap. The idea was so good that the powder became more popular than the soap. So, he offered free chewing gum to market the powder, and the gum became more popular still. Thus was born the Wrigley chewing gum empire, from humble beginnings in soap and baking powder.

Like William Wrigley, Peter Hodgson, and the brighter minds at Play-Doh’s Kutol Products, always remain alert to the potential for happy accidents and adapting to situations and possibilities. Thinking outside the box of your own business can lure serendipity right to your front door.

White Label Business Opportunities

Business Opportunities: 5 Reasons Why You Should White Label

Ever had anyone tell you that you should white label for your company? You’re probably thinking what in the world is white labeling and why is it important? Well, you’re about to be enlightened! Dure Foods is proud to tell you everything you need to know about white labeling, and white label business opportunities are provided below:

What Is a White Label?

Let’s break it down into simple terms, white label is when you have a service or a product that removes the brand logo from the product to use the branding requested by a purchaser/customer. For example, when you are in Wal-Mart you will see products with the brand name “Great Value”. This does NOT mean that Wal-Mart is the company producing the products, it means these companies who make the product are willing to put the product on “Great Value” packaging on the behalf of Wal-Mart instead of their own. Now that you understand what it is, you’re probably wondering why should I do this?

1. It Boosts Your Brand’s Visibility

Talk about being obnoxious! I’m talking about those brands that proliferate their brand name to get their product out there and known. You don’t want your business or product to be that guy. If the business you run offers multiple products from third-parties it is extremely beneficial to pay a little extra for white labeling your own made to order products. It will ensure you’re not being overly obnoxious, and it will professionally bring the public’s awareness of your product or brand.

White Label Business Opportunities

2. Strengthens Customer Loyalty

Smart business persons like you only white labels too third-party products that are extremely satisfactory and dependable. It is vital that you choose to white label wisely because you want the third-party to make your brand even better. When a client uses a white labeled product, they will see your name attached, which means they will most likely associate it with quality, so you will gain their loyalty and your brand will increase.

3. You Get the Luxury of Choice

If you haven’t done white labeling before, you have been missing out on the plethora of product options! Don’t bother wasting your time in working on a single product when you can white label, and choose from many products that will increase your very own brand.

4. Provides A Refined Product for Your Brand

The beauty of white labeling is the third-party brands have already done the dirty work such as beta tests, troubleshooting, and revisions. Rather than doing it yourself by going through the hard patch of launching a solo product, with white labeling you can use a popular and already-finalized product with your name! Which in this case will give your brand name an early start to success!

5. Saves Time and Money

Time and money—oh, the world’s most valuable things. As a bright minded retailer or business person, creating your very own product sounds like a great idea at first, but unless you’ve tried it before, you are unfortunately unaware of all the time and money that goes into creating your own brand. You can save your energy, resource, time, and money with white labeling. No need for trial and error until you’re actually ready, it doesn’t get much better than that!


Strengthen your brand with the finest quality products for your market, contact us today at DureFoods.com!