What It Takes to Build a Brand

A brand is a company’s identity. It is the group of characteristics that sets a business apart and that customers will recognize as that’s company’s distinct image. An established brand will work to enhance the reputation of a company’s goods and services. If the brand you’ve created doesn’t accomplish this, then it could affect your company’s profit margins.

Building a brand is easier than people think. However, some smaller business owners don’t know exactly what goes into creating a successful brand for their company. Here are a few pointers on what it takes to build a brand.

A Target Audience

First, you need to understand who your products and services are aimed to benefit. If your services are aimed at busy parents, create a brand that is more family-oriented. If your products will be used mostly by kids and teenagers, go for a more playful or youthful approach. Understanding who is using your products will help you design a brand that will attract this target demographic.

A Mission Statement

A mission statement is meant to tell the world what your company is all about. It sets a clear example of who you are as a company and what your company is trying to accomplish through the sale or distribution of your product and services. Essentially, a mission statements lets your audience understand why they should care about, get on board with, or purchase what your company offers.

Tons of Research

To better grasp the direction that you want to take your company, you will need to research the market that you are getting into. Find your biggest competitors and see what they are doing and how they’re doing it. This will help you better orient yourself in the market so that you can stand apart from your competitors. Early research helps you to create a niche appeal that will garner instant recognition from those in the market for your products or services.

Create a Distinct Look

Once you’ve seen how others in your industry or field have branded themselves, find a look that will separate your company from your competitors while still appealing to your target audience. It’s important to design a look unique to you. You can do this by incorporating a logo and a tagline that embodies your company’s mission. This logo and tagline will ultimately end up with all your merchandise and will be the symbol that others will recognize as your company.


Once you’ve created your logo and established the image that you want your company to portray, now you must market your brand to your target audience. Digital marketing is becoming widely used across all business platforms for companies big and small. Marketing techniques can include social media networking and buying up ad space on social media sites. Also, SEO techniques can help increase brand awareness and help people searching for your goods and services find your business a lot easier

Build Your Brand—Or Let Dure Foods Build It for You

Creating a brand can only help your business in the long run, but it takes hard work and dedication. Defining yourself in your preferred market is what it takes to be taken seriously and become a major competitor.

At Dure Foods, we have successfully built a brand that customers are loyal to and recognize. If your business has great dry food products to offer but little time to spend on building a brand, contact us today to find out more about our white labelling program.


Brand Owners: Discovering Untapped Opportunities In Outsourcing

Outsourcing is recognized as an essential step in increasing market share and production capacity of a small to medium sized business. This is largely due to the variety of opportunities which become accessible to brand owners after they delegate a portion of business processes to an external agency.

While the most obvious example may be the reduction in costs associated with lower priced labor or materials, this is only one aspect of the complex commercial agreements which comprise the notion of outsourcing.

If properly orchestrated, outsourcing can portend a multi-stage evolution of business, centered on:

  • Opening New Markets
  • Increasing internal Resources, and
  • Product Development

Outsourcing New Markets

Outsourcing offers the unique opportunity of leveraging new points of production to interact with alternate markets. One key aspect of outsourcing is the possibility of partnering with an agency which can also assist in penetrating multiple markets.

Additionally, having a local, trusted organization behind your product will likely offer any distribution channels which that organization relies on. This means that a well-designed outsourcing agreement will ensure the Brand Owners products are being manufactured correctly, and effectively distributed in key, new markets.

Increase Brand Owner Resources

The resources associated with manufacturing can sometimes be staggering, associated with facility costs, direct labor, and indirect labor costs. Partnering with an expert manufacturer will remove the capital restrictions required to procure, operate, and maintain the manufacturing process.

This does two important things. First, it offers brand owners the increased opportunity to spend time growing their business in other ways. Secondly, it reduces the burdens associated with these responsibilities.

Essentially, the risks and rewards are shared between the brand owners and the company outsourcing. This can prove to be essentially important for smaller businesses who would benefit greatly from a shift in expenditure from manufacturing to sales or advertising.

Outsourcing and Product Development

On the one hand, the goal of outsourcing is to find a manufacturer to produce your product as you have designed, but what if there is a better way? Outsourcing can offer some unique opportunities surrounding product development which can be associated with the expertise and experience of the outsourcing company.

In other words, part of a partnership with an external agency is that you get the benefits of their manufacturing skills. This may mean that a locally produced material in the manufacturers region, which is not accessible to brand owners, may be a better solution.

Likewise, costly production equipment which would have been out of a brand owners price range could become available. In many ways, choosing a high-quality outsourcing organization can lead to dramatic changes in product development.

Should I Outsource?

The question of outsourcing is a widely debated political topic, but in this increasingly globalized world, it is an essential step in the expansion of up and coming businesses.

Dure Foods is fully capable of not only helping you outsource your product, but also strengthen your brand presence with custom formulations aimed directly at your client profile.

Outsourcing offers brand owners a variety of opportunities which would be otherwise inaccessible, and will prove to benefit not only the bottom line, but also the satisfaction of their customers.

Choose Dure Foods’ certified highest quality products for your dietary fitness needs. For more information, contact us here.