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What Is a Private Label, and How Do You Set One Up?

Setting Up A Private Label for Your Brand

A private label is a great way to grow your brand without increasing the overhead costs of expanding a brand. Also known as “phantom brands,” a private label is an opportunity for you to sell the goods you wish to sell with the assurance that they will be marketable. Essentially, another brand that mass produces products for sale will produce your goods and allow you to market them under your brand name.

There are many benefits to establishing a private label for your brand, one of them being lower costs. Without the need for a manufacturing branch, as well as supplies and hired labor to make the goods, you and your business can save a lot of money. Other benefits of private labelling are quality control and market entry.

If your business is new, then it can be difficult to break into the market. This is made easier by private labelling, as you are assured factors like safety and quality. It also makes it easier to reach your target consumers since there are already customers out there who like the products, which the private labelling company manufactures for you to sell. Private labelling also allows you to control factors such as pricing, image, and distribution.

How to Set Up Private Labelling for Your Brand

The first step in setting up a private label for your brand is to choose what you want to sell. Start with choosing your niche. Do you want to sell shoes? Clothing? Makeup? Food? If you want to sell food, then you’re in luck, because Dure Foods has an awesome private label program.

Once you’ve chosen your niche, then you’ll want to find the product within that niche to sell. Make sure that the market for that product is not oversaturated, but that the product is well-received. This will ensure that your products will sell.

The final step in setting up a private label for your brand is to work out a deal through a private label programs. A lot of brands have private label programs where they offer lower prices for wholesale goods. There will also likely be an extra cost for printing the products with your brand name on them, but remember, the private labelling process is saving you a lot of money in the long run.

Dure Foods Private Labelling Program

Dure Foods is a family-owned business that has been in operation since 1978. What started as humble beginnings quickly took off into a large and well-trusted powdered food packaging and dry blending company. Customers understand that they are getting quality products when they are engaging with Dure Foods.

Dure Foods has recently begun our private labelling program available through What this means for those that partake in the private label program is that they are able to sell the highest-quality powdered foods and dry blends while having complete control over their own business identity and decisions.

For more information on the Dure Foods private labelling program, contact us today!

What It Takes to Build a Brand

A brand is a company’s identity. It is the group of characteristics that sets a business apart and that customers will recognize as that’s company’s distinct image. An established brand will work to enhance the reputation of a company’s goods and services. If the brand you’ve created doesn’t accomplish this, then it could affect your company’s profit margins.

Building a brand is easier than people think. However, some smaller business owners don’t know exactly what goes into creating a successful brand for their company. Here are a few pointers on what it takes to build a brand.

A Target Audience

First, you need to understand who your products and services are aimed to benefit. If your services are aimed at busy parents, create a brand that is more family-oriented. If your products will be used mostly by kids and teenagers, go for a more playful or youthful approach. Understanding who is using your products will help you design a brand that will attract this target demographic.

A Mission Statement

A mission statement is meant to tell the world what your company is all about. It sets a clear example of who you are as a company and what your company is trying to accomplish through the sale or distribution of your product and services. Essentially, a mission statements lets your audience understand why they should care about, get on board with, or purchase what your company offers.

Tons of Research

To better grasp the direction that you want to take your company, you will need to research the market that you are getting into. Find your biggest competitors and see what they are doing and how they’re doing it. This will help you better orient yourself in the market so that you can stand apart from your competitors. Early research helps you to create a niche appeal that will garner instant recognition from those in the market for your products or services.

Create a Distinct Look

Once you’ve seen how others in your industry or field have branded themselves, find a look that will separate your company from your competitors while still appealing to your target audience. It’s important to design a look unique to you. You can do this by incorporating a logo and a tagline that embodies your company’s mission. This logo and tagline will ultimately end up with all your merchandise and will be the symbol that others will recognize as your company.


Once you’ve created your logo and established the image that you want your company to portray, now you must market your brand to your target audience. Digital marketing is becoming widely used across all business platforms for companies big and small. Marketing techniques can include social media networking and buying up ad space on social media sites. Also, SEO techniques can help increase brand awareness and help people searching for your goods and services find your business a lot easier

Build Your Brand—Or Let Dure Foods Build It for You

Creating a brand can only help your business in the long run, but it takes hard work and dedication. Defining yourself in your preferred market is what it takes to be taken seriously and become a major competitor.

At Dure Foods, we have successfully built a brand that customers are loyal to and recognize. If your business has great dry food products to offer but little time to spend on building a brand, contact us today to find out more about our white labelling program.