The History of Hot Chocolate

The History of Hot Chocolate

 

Dure Foods is proud of our long relationship with coffee shops and proud of our contribution to that welcome cup of hot chocolate you enjoy when you visit your local coffee shops.  We did some research on the history of hot chocolate; it’s a comfort drink with an interesting background!

Chocolate started out as a beverage long before chocolate was eaten as a bar.   Chocolate as a bar was only invented in 1847.  Chocolate as a drink dates back to 1500 BC in Central America where the local Olmecs tribes domesticated “cacao”.   The fruit of the cacao tree tastes like passion fruit and used to be eaten as a fruit by these tribes who discarded the seeds, as happens with many fruits.  But the seeds were discovered to have ‘magical properties’ when roasted and ground into cocoa powder.  A new drink was born.

In early Mayan tombs, pottery vessels have been found to contain the residue of drinks made with cacao.  The Mayans trade the cacao beans to the Aztecs who drank chocolate as an aphrodisiac and for medicinal purposes.  It was frequently used as a ceremonial drink, and usually drank at room temperature.  When chocolate as a drink was introduced to King Ferdinand and Queen Isabella of Spain during the time of the Conquistadors, sugar, cinnamon and even black pepper were added to reflect the tastes of royalty.

Chocolate became the drink of royals, aristocrats and the wealthy; the beans so valuable, they were once used as a currency.  As chocolate as a drink moved across Europe, it took centuries before it made its way from a royal drink to a drink enjoyed by everyone.  During the mid 1500’s in Europe, the by-now popular chocolate drink caused a major “stir” in the Catholic Church as clerics tried to decide if it was a food or a drink – with the concern being that drinks were approved for consumption during fasting periods, whereas food was not.   Tomas Hurtado in 1645, a well-known theologian, solved the problem by ruling that it was a drink if made with water and a food if made with milk.

By 1712, ‘drinking chocolate’ had made the move across the Atlantic to Boston where the apothecaries of the day (yesterday’s pharmacists), advertised the chocolate beverage for its curative powers and sold it through their stores.

Credit to www.thenibble.com

 

 

 

 

 

 

Welcome to the new Dure Foods website!

Get ready for an exciting New Year at Dure Foods Ltd.

Happy New Year from all of us at Dure to all of you, our valued family, friends, our clients!

This year at Dure we will be introducing “new” into a number of things we are doing to continue to grow and serve you better.

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The first thing you’ll notice is our new website. Our new site isn’t just about a new look, it has a new lay out so you can navigate more quickly and easily to find the information you want, it has new and improved functionality to perform on your handheld devices and tablets for when you’re on the go, and it has new features that enable more opportunities to interact with each other. Dure Post logosIt also will showcase our Dure classics and Dure Blending. It will also introduce our DURE LIFESTYLE division. Dure Lifestyle is a perfect fit for anyone in the Health, Vitality and Wellness industry. We can develop, blend and deliver your brand of protein supplements, meal replacements and general health products. We are truly a best kept secret for these companies.

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This year, we will be posting news on a regular basis to keep all of you informed as to what’s “new” with us here at Dure, with our products, and within our industry. This feature will be updated often so keep checking in with us to see what we’re up to.

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We are excited to announce the hiring of  Mike Hagan, Vice President Sales

Cell: 289-795-8389

Please feel free to contact either Mike at: 

mike@durefoods.com

or

Mark Chambers, Canadian Sales Manager,

mark@durefoods.com

T: 416-948-3532

 

These are just some of the new things Dure has in store for 2014!

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