Should You Design Packaging Yourself or Have it Done for You?

Should You Design Packaging Yourself or Have it Done for You?

Making Those Critical Decisions on Branding and Packaging

As a business owner, one of your primary objectives is to keep your running costs as low as possible. When it comes to package design, you may be tempted to cut corners, especially if the customer will simply discard the packaging after receiving your product.

One of the simplest ways to save packaging costs is to design the packaging yourself. However, depending on your in-house team’s design skills, designing packaging yourself may not be the best idea.

Your product’s packaging is significant, and it can have a real effect on the way your customer views your brand and the quality of your product.

Some of the benefits of hiring a professional to design your packaging include:

Save Time

If you don’t have the necessary skills and experience, designing your packaging yourself can take a lot of valuable time, especially if you have to do research beforehand and if you want to try out different packaging designs.

Handing the project over to a professional will not only free up you up to spend more time on other aspects your business, but a professional designer will typically only needs a couple of days to put an effective design together.

Save Money

Saving money may seem like an unlikely benefit of hiring a professional, but if your product is on the market for several years, getting the package design right the first time will ensure that you won’t have to change it again.

Optimal Value

Something that many business owners tend to forget is that they can pile on the product value with their packaging which, in turn, will allow them to stand out from the competition. Coffee, for example, that is packaged in a decorative tin can, delivers higher value to the buyer than disposable coffee packaging.

Professional packaging designers are usually familiar with the best ways to maximize the product’s functionality with packaging. By designing your packaging yourself, you run the risk of losing out on the opportunity to differentiate your product effectively.

First Impression

Product packaging communicates an expectation in terms of quality and durability. Poorly designed packaging may tell the customer that they may be dealing with a product that is substandard.

A professional package design, on the other hand, will ensure that your customer views your product in a favourable light from the moment they receive it.

Consistency

A high-quality package design will contribute to branding uniformity across every customer-facing aspect of your business. A designer will take existing fonts, colour pallets, and textures into account when designing your product packaging.

Product packaging that is in sync with the rest of your business branding will ensure that your business appears more trustworthy, professional, and memorable.

Some Final Words

If you sell products in the food industry, you really should have a package designer with extensive experience in custom food formulation and private labelling to look professional, and be professional.

Dure Foods offers assistance with high-quality packaging options. Contact us here to find out more about our wide range of services.

Who Makes the Best Hot Chocolate?

Contestants in a Sweet Race

Nothing is as comforting as a warm mug of hot chocolate on a cold winter’s day. If you are like most people, chances are that you have your favourite brand.

Picking the same hot chocolate time after time can get a little redundant after a while, however, and help you switch things up a bit, we’ve rounded up the best hot chocolate manufacturers around.

Green Goddess

Green Goddess makes a vegan hot chocolate with coconut blossom and lucuma called Raw Organic Cacao Hot Choc. What makes this one of the best hot chocolates is not the taste per se, but rather the health benefits that this drink has to offer.

The Raw Organic Cacao Hot Chock is gluten-free and high in iron and magnesium. If you have an active lifestyle, this creamy hot chocolate with its rich cacao aroma can help you with muscle mass maintenance, weight management, and digestive health. Since this hot chocolate is rich in flavanol, it also protects your skin against the sun.

Fortnum & Mason

Next on our list is the Ruby Chocolate from Fortnum & Mason with its pink hue and creamy berry flavour. Ruby Chocolate is for people who prefer quality over quantity. Due to this drinkable chocolate’s rich creaminess, the instructions suggest that you use a teacup rather than a mug.

Three heaped tablespoons and a topping up with warm milk will produce a rose-coloured, creamy drink with a prominent strawberry aroma. Ruby Chocolate has the highest price tag on our list.

Cartwright & Butler

Cartwright & Butler’s Orange Drinking Chocolate is a mason-style jar full of chocolate pearls. Since the Orange Drinking Chocolate is dairy-free, you can try it with milk alternatives if you are lactose intolerant. Even with unsweetened almond milk, you can still enjoy a sweet, creamy hot chocolate.

Cocoa beans

Photo by Pablo Merchán Montes on Unsplash

Green & Black’s Organic

If rich and creamy isn’t your thing, take a look at Green & Black’s Organic Hot Chocolate Drink. The product consists of finely ground hot chocolate powder that is organic and dairy free. You can drink this hot chocolate with cow’s milk, almond milk, or oat milk.

Despite its luxurious taste and deep chocolate hue, the Black & Green Hot Chocolate Drink is available at a reasonable price.

Coco Chocolatier

People who prefer something a little more exotic will enjoy the lavender, lemongrass, & vanilla bean drinking chocolate from Coco Chocolatier – a white hot chocolate that consists of chocolate flakes with a perfumed aroma.

This fine hot chocolate has a relatively high price tag but comes in a reusable decorative tin.

Dure Foods

We saved the best for last (though we may be biased) with Malcolm’s Premium Hot Chocolate from Dure foods. Delicious drinkable chocolate made from real Dutch cocoa and that has an original milk chocolate flavour.

Malcolm’s Hot Chocolate is available in five different flavours, including:

–    Milk Chocolate

–    Dark Chocolate

–    Light

–    Orange

–    Mint

The rich, high-quality ingredients, price tag, and easy preparation make this hot chocolate the best of the best. To try out Malcolm’s Hot Chocolate, visit Dure Foods today.

Malcolm's Hot Chocolate by Dure