How High Quality Whey Protein Boosts Performance, And Profits

Scientific findings and a change of marketing strategy are increasing the popularity of whey protein supplements. Because of this, whey protein is both boosting user performance and company profits. Here are four ways that whey protein helps people see better results at the gym, which has the added benefit of increasing profits for those who sell it.

1. Whey Protein Supports Muscle Development

As people age, muscle mass declines. This makes it easier to gain weight. With the proper diet and a regular strength-training program, people are able to slow, prevent and reverse many of the adverse effects of age. Those who include whey protein in their diets can:

• Avoid age-related muscle loss
• Improve their strength
• Obtain a better overall physique

As people acquire these positive results, they’ll inspire their friends and acquaintances to use the supplement. When this happens, companies that sell whey protein win with larger profit margins.

2. Protein Boosts the Body’s Antioxidant Defences

Antioxidants work against the oxidation that develops in the body. By lowering oxidative stress, people can decrease their risk of:

• Heart disease
• Cancer
• Cellular decay

It lowers these risks by encouraging the body’s production of a natural antioxidant known as glutathione. To develop glutathione, the body needs amino acids like cysteine. Whey protein contains this amino acid, so it assists the body in developing its own defence system. Enhanced antioxidant defences help whey protein boost performance, which translates into more profits. Promoting this benefit of whey protein shows the supplement’s value. This will help those who sell the product capture more shares of the supplement market.

3. Whey Protein Helps You Lose Fat and Maintain Muscle

Less body fat equals better performing muscles at the gym. Those who begin a whey protein regimen may lose fat more easily because the substance:

• Suppresses the appetite, which decreases calorie intake
• Helps the body maintain its muscle mass
• Improves a person’s metabolism

According to studies, whey protein is especially effective at promoting weight loss. In fact, tests show that the product burns fat with greater consistency than other types of protein.

4. Whey Protein Boosts Performance and Profits Through its High Quality Formulation

Whey protein is a segment of whey, which is the solution that separates from milk during the process of producing cheese. The substance is a high quality protein that features crucial amino acids. It is also easy for people to digest. These factors make it one of the best supplemental proteins available. Whey protein comes in three forms, which are:

• Concentrate
• Isolate
• Hydrolysate

Most people purchase concentrate because it’s easy to use and more affordable than the other forms. Professional athletes, bodybuilders and those who need a protein boost frequently select whey protein as their preferred supplement.

High quality supplements are likely to result in greater profits, which allow your company to grow its product offerings. Not only will this step increase earnings even more, but it will also improve customer satisfaction by giving them additional options. With more supplement options, your company’s in-house brand is likely to flourish since you’ll be adapting to meet the needs of your customers. This step can also help your company expand as it may give you a way to market supplements to a new demographic. High quality whey protein is good for your customers and your bottom line.

To learn more about Dure Foods, our partnership programs and our commitment to quality for both you and your customers, contact us here