lifestyle products

How Lifestyle Products Affect Our Daily Lives

We have a lot going on in our lives – every day, we are bombarded with images, adverts, and information. It is essential to start tuning out some of the noise, and for most consumers, this means tuning out advertising.

It’s official, advertising your product based on just its features is outdated. Consumers don’t really care about your product. They are too wrapped up with their own lives. If you want to market to them effectively, you need to start introducing lifestyle marketing.

What Does Lifestyle Mean?

You know those soft-drink ads that you see all over. The ones where people are enjoying a Coke and having a great time? That is an example of lifestyle products. The message is simple, share a Coke with someone, and you will make friends and have a good time.

Creating a Lifestyle Brand

When creating a lifestyle brand, you go further than just the features of your product. You have to define your target market carefully in terms of their opinions, interests, and ideas. It is about marketing a particular culture, something that your target market wants to achieve.

It’s about connecting your product to the needs of your consumers at a deeper level.

What Are Lifestyle Products?

Lifestyle products are items that have a unique selling proposition that is appealing to your target market. We are already surrounded by them in our day to day lives. We use these products to fit in with a specific culture.

Take a look at marketing that has been really effective for you in the past. What were you buying – the product itself specifically, or the lifestyle behind it? Why do you choose a particular brand of soda?

Take vaping, for example. It is seen as a cooler and safer alternative to smoking. People who buy these products are buying into a lifestyle. If you smoke real cigarettes, you are seen as being inconsiderate and unhealthy.

If you smoke electronic cigarettes, it is more like you are one of the cool kids.

What is key here is that a perception is created. Vaping is more socially acceptable than smoking because it doesn’t produce such a foul smell. However, the liquids vaporized might still contain nicotine and other harmful substances.

You can get just as addicted to vaping as you can to cigarettes.

How Small Companies Can Benefit

Small companies are ideally suited to building a lifestyle brand. Think about the artisan baker, or the organic farmer. Organic food and artisan goods can be sold at a higher price if the business can establish a lifestyle brand.

A good example of how a small company can leverage this is, believe it or not, Starbucks. It’s huge now but, initially, the idea behind it was producing good coffee. Former CEO, Howard Schultz had a vision of the coffee shop becoming a sort of home away from home and being warm and inviting.

Starbucks employees are trained to focus on making the customer experience a great one. They are encouraged to learn client’s names, to be happy and outgoing and to go the extra mile wherever possible.

People go to Starbucks for the coffee certainly, but it’s about more than the coffee for most people. It’s about a warm atmosphere and the vibe. The idea of a fun place that makes it easy for you to relax and enjoy your coffee.

It was a simple concept that proved highly effective, and it is something that every business can apply. Instead of featuring your product, start looking at what lifestyle your product allows your clients to enjoy. Then create a marketing strategy to match – everything from lifestyle websites to a simple flyer.

Find your own “Starbucks” effect and your business will also be able to grow.

corporate environmental responsibility

How Environmental Responsibility for Business is Changing

When humans entered the industrial age, it was seen as a huge step forward. Sure, it had a negative impact on those who made their livelihoods hand-crafting items, but it also benefited a lot of people as well. Goods could be manufactured faster and more cost-effectively and so became more accessible.

There was a huge negative to this new industrial age, one that we are still feeling the effects of today. Back then, and until very recently environmental responsibility was not a concept that was practiced widely or even properly understood.

It is only today that we are getting an inkling of how much damage our manufacturing processes have been doing. In a world where the business case meant doing things as inexpensively as possible, creating sustainable and eco-friendly manufacturing processes was way down on the list of priorities.

It is only recently that businesses have started to stand up and take their corporate environmental responsibility

What is Corporate Environmental Responsibility?

This is something that environmental organizations have been debating for many years now. Generally, though, corporate environmental responsibility means ensuring that the company’s manufacturing, processing, and distribution practices are sustainable and low impact.

In other words, companies have a duty to ensure that their business has as little negative impact on the environment as possible. This means finding ways to reduce the pollution that they create and to ensure that their processes are environmentally sustainable.

Take the cotton industry, for example. Cotton is not considered a sustainable textile. Processing it requires the use of a lot of water and growing it is tough on the environment as well.

Bamboo, on the other hand, scores points as being a lot more sustainable because it grows faster, needs less room and is easier to process.

Social Responsibility of Business

The social responsibility of business is something that relates to how the business impacts the communities that it is a part of. For example, if a company is paying its workers below minimum wage and making them work in unsafe conditions, it is not being socially responsible.

Social responsibility means taking care of those who work for and making a positive impact on the community that supports your business as well.

Modern Attitudes Regarding the Environment

In the past, environmental concerns came a distant second to profit motives. So companies thought nothing of dumping waste where they liked, or pumping effluent into rivers, for example. It was quicker and easier to do this.

While there are still companies who do think this way, the focus is shifting more to doing business in a more environmentally-friendly manner.

Changing consumer attitudes are mostly to thank for this new attitude on the part of business. Fifty years ago, consumers didn’t really care where their goods came from and how they were made. They didn’t understand the potential damage to the environment.

Today’s consumer is a lot more educated about these issues and a lot more proactive about voicing their opinions in these matters. Companies who ignore environmental concerns do so at their own risk, especially in the age of social media.

Consumers can choose to actively boycott offenders, and there is also the possibility of harsh penalties being imposed.

For today’s small business, finding a more sustainable way to manufacture their product is essential. It can help to give them an edge in establishing a loyal customer following.