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What It Takes to Build a Brand

A brand is a company’s identity. It is the group of characteristics that sets a business apart and that customers will recognize as that’s company’s distinct image. An established brand will work to enhance the reputation of a company’s goods and services. If the brand you’ve created doesn’t accomplish this, then it could affect your company’s profit margins.

Building a brand is easier than people think. However, some smaller business owners don’t know exactly what goes into creating a successful brand for their company. Here are a few pointers on what it takes to build a brand.

A Target Audience

First, you need to understand who your products and services are aimed to benefit. If your services are aimed at busy parents, create a brand that is more family-oriented. If your products will be used mostly by kids and teenagers, go for a more playful or youthful approach. Understanding who is using your products will help you design a brand that will attract this target demographic.

A Mission Statement

A mission statement is meant to tell the world what your company is all about. It sets a clear example of who you are as a company and what your company is trying to accomplish through the sale or distribution of your product and services. Essentially, a mission statements lets your audience understand why they should care about, get on board with, or purchase what your company offers.

Tons of Research

To better grasp the direction that you want to take your company, you will need to research the market that you are getting into. Find your biggest competitors and see what they are doing and how they’re doing it. This will help you better orient yourself in the market so that you can stand apart from your competitors. Early research helps you to create a niche appeal that will garner instant recognition from those in the market for your products or services.

Create a Distinct Look

Once you’ve seen how others in your industry or field have branded themselves, find a look that will separate your company from your competitors while still appealing to your target audience. It’s important to design a look unique to you. You can do this by incorporating a logo and a tagline that embodies your company’s mission. This logo and tagline will ultimately end up with all your merchandise and will be the symbol that others will recognize as your company.

Campaigning

Once you’ve created your logo and established the image that you want your company to portray, now you must market your brand to your target audience. Digital marketing is becoming widely used across all business platforms for companies big and small. Marketing techniques can include social media networking and buying up ad space on social media sites. Also, SEO techniques can help increase brand awareness and help people searching for your goods and services find your business a lot easier

Build Your Brand—Or Let Dure Foods Build It for You

Creating a brand can only help your business in the long run, but it takes hard work and dedication. Defining yourself in your preferred market is what it takes to be taken seriously and become a major competitor.

At Dure Foods, we have successfully built a brand that customers are loyal to and recognize. If your business has great dry food products to offer but little time to spend on building a brand, contact us today to find out more about our white labelling program.

White Label Business Opportunities

Business Opportunities: 5 Reasons Why You Should White Label

Ever had anyone tell you that you should white label for your company? You’re probably thinking what in the world is white labeling and why is it important? Well, you’re about to be enlightened! Dure Foods is proud to tell you everything you need to know about white labeling, and white label business opportunities are provided below:

What Is a White Label?

Let’s break it down into simple terms, white label is when you have a service or a product that removes the brand logo from the product to use the branding requested by a purchaser/customer. For example, when you are in Wal-Mart you will see products with the brand name “Great Value”. This does NOT mean that Wal-Mart is the company producing the products, it means these companies who make the product are willing to put the product on “Great Value” packaging on the behalf of Wal-Mart instead of their own. Now that you understand what it is, you’re probably wondering why should I do this?

1. It Boosts Your Brand’s Visibility

Talk about being obnoxious! I’m talking about those brands that proliferate their brand name to get their product out there and known. You don’t want your business or product to be that guy. If the business you run offers multiple products from third-parties it is extremely beneficial to pay a little extra for white labeling your own made to order products. It will ensure you’re not being overly obnoxious, and it will professionally bring the public’s awareness of your product or brand.

White Label Business Opportunities

2. Strengthens Customer Loyalty

Smart business persons like you only white labels too third-party products that are extremely satisfactory and dependable. It is vital that you choose to white label wisely because you want the third-party to make your brand even better. When a client uses a white labeled product, they will see your name attached, which means they will most likely associate it with quality, so you will gain their loyalty and your brand will increase.

3. You Get the Luxury of Choice

If you haven’t done white labeling before, you have been missing out on the plethora of product options! Don’t bother wasting your time in working on a single product when you can white label, and choose from many products that will increase your very own brand.

4. Provides A Refined Product for Your Brand

The beauty of white labeling is the third-party brands have already done the dirty work such as beta tests, troubleshooting, and revisions. Rather than doing it yourself by going through the hard patch of launching a solo product, with white labeling you can use a popular and already-finalized product with your name! Which in this case will give your brand name an early start to success!

5. Saves Time and Money

Time and money—oh, the world’s most valuable things. As a bright minded retailer or business person, creating your very own product sounds like a great idea at first, but unless you’ve tried it before, you are unfortunately unaware of all the time and money that goes into creating your own brand. You can save your energy, resource, time, and money with white labeling. No need for trial and error until you’re actually ready, it doesn’t get much better than that!


Strengthen your brand with the finest quality products for your market, contact us today at DureFoods.com!