Are You Confident Your Recipe is Confidential?
Holy smokes, you came up with the best chili recipe in the world! Your friends are going crazy over it. So, you decide to sell it and share it with the world, but then a question pops into your head: “Can recipes be plagiarized?”
This is a common concern among food entrepreneurs. In an age where information is freely shared, plagiarism is running rampant.
Next question: “Can recipes be legally protected from being copied?” The good news is that any proprietary food recipe can be legally protected. This prevents anyone from trying to make a quick buck off your hard work, but it’s not always easy. Food recipes can be classified as intellectual property. As such, you have some options to protect yourself and your delicious chili.
A patent is a legal certification that you are the owner of a particular invention. This means that no one else can sell that invention without your express permission. Patents are pretty standard in the scientific and technology spaces.
So, can food be patented? Can you patent a drink? Few know that patents can apply to proprietary food recipes. This is because Patent Law doesn’t discriminate between edible and inedible objects.
The main problem with patents is that you need to prove the product is something new and novel. This is easier said than done. After all, how can you say that your chili is different from all the other chilis before it?
Verdict: If your proprietary food recipe is something that no else has done (and you can prove it), then a patent might work for you.
A trade secret is a process or technique that only your business knows. Think of KFC’s “11 Secret Herbs and Spices” or the Coke formula. All of these are trade secrets.
Once protected as a trade secret, no one else will be able to use the exact recipe legally—but (and it’s a big BUT), someone else CAN try to replicate the recipe itself based on your product. This is called reverse engineering, and it is totally legal.
To make a trade secret work, you need to enforce it with everyone you do business with.
Verdict: Trade secrets are an effective way to protect your proprietary food recipe – if you’re careful
Trademarks are less about protecting the recipe and more about protecting the brand itself. In this case, you reserve the right to use the name and logo that will represent your food product. Think of Paul Newman’s “Newman’s Own” line of salad dressings. You can try and replicate their recipes, but can’t sell them using the same name.
This is useful if you have a unique tasting product and savvy branding. Yes, it won’t prevent anyone from copying your recipe, but it WILL prevent someone else from ripping off your “Mark’s Best Southern Chili” and selling it as their own.
Verdict: If you have the marketing chops to create a valuable food brand, it doesn’t matter if people copy your recipe. Sometimes, a brand is much more powerful.