Is Your Business Future Proof?

Is Your Business Future Proof?

The Future is Here Every Day

With ever developing technology and a constantly evolving market place, there has never been a time where keeping on top of your business has been more important to survive. We know it can all feel a bit complicated, which is why we have created a list of ways to future proof your business.

The Rise of the Millenial Generation

The millenial generation are increasingly taking over the workforce, with over 50% by 2030. And the igeneration is not far behind. It’s imperative your business is online and on social media with strong positioning and authority in order to finding and recruiting younger talent.

But it doesn’t stop there.

If you find invaluable members of staff in this process, it is important you offer an incentive to stay. For better retention of staff, offering training and mentorships is a great way to cement your workforce and for keeping staff happy.

Diversify Your Product Spectrum

The truth is, relying on one great product in this marketplace just will not cut it anymore.

While you might be know for and brilliant at one thing, the chances of your survival are low. You never want to become dependent on anything in your business, because if that one thing becomes redundant, or some other business comes along and does it better than you, you no longer have a business.

The way to future proof your business is to think about natural ways to expand on what you already sell. Diversify your product spectrum by offering similar products for a higher or lower rate to meet to needs of all your potential customers, whilst maintaining the quality you need to survive.

Build a Virtual Marketplace

Whatever has worked for you in the past may not work for you today, because how we acquire customers is always changing and you need to be prepared for that.

Build a Virtual Marketplace

For example, leaflets through the door used to be a great way to get customers, but with the rise of social media these tactics are not so useful anymore.

One way you can future proof your business is to start building your online presence through social media, with a website that has ecommerce capacity. You could even employ a member of staff to start learning about online marketing to attract your ideal customer at a price your business can afford.

We suggest you try a few methods, decide what is working for you and adapt accordingly.

Automate Business Activities

Artificial intelligence (AI) is on the rise and here to help your business. AI helps by taking over a vast amount of tasks, which allows you to focus on what you are best at. Go through your business processes and decide which areas could be helped with technological solutions, and which systems are best suited for you.

Not only can they do tasks for you, but many systems can help improve productivity and reduce costs to your business as well. Make sure your staff are involved in the process too, to ensure they are comfortable and on board with the new technology.

Custom Product Packaging for Sales

Great Packaging = Sales = Success!

When it comes to the success of your business, Dure Foods believe that custom product packaging is always better than a generic design.

A custom design means the packaging can be refined to the needs and preferences of the business, including colour, style, functionality and more, which all have an impact on how well your business is positioned and how well the products will sell.

Ultimately, custom packaging can help increase sales in a number of ways. Maybe you not exactly sure how beneficial it could be for your business, which is why we’ve created a list of the benefits of creative packaging.

Increase shelf impact

Shelf impact refers to how distinctive and appealing a product is on the shelves, and it can make all the difference when it comes to sales.

If a product does not stand out on the shelves, consumers won’t see or be interested in the product and therefore they won’t buy it. For this reason alone, choosing a well thought out design for the packaging must not be overlooked.

Creative packaging

Not only do you want your product to look great and reflect the values of your company, but you are competing with many other brands on the shelves.

The reality is, the average supermarket stocks approximately 40,000 different items and that is a lot to contend with! Therefore, having shelf impact is imperative for product sales to stand out. If you need help with creating a package design that will stand out on the shelves, contact Dure Foods today.

Strengthening brand value

When you get the packaging right, the capacity to strengthen brand value increases. Custom packaging designs can help the customer understand who you are as a company, what your values are, what you do and how this product will help them.

All of these factors combined create an emotional connection to your customer, which means your customers will relate and feel connected to your brand in an instant.

Emotional connection is key to sales, because people pay for how it makes them feel, and good packaging will help create that connection.

Creative Packaging

Improve user experience

Thought out packaging designs not only looks great, but they will help improve your customers experience as well. Said simply, the better your customers experience is of using your product, the more likely they will buy it again.

It is important that you consider how practical your design is when it comes to user experience, because the practicality of your products determines functionality, shape and size of the products container, and sales. It’s found that the more accessible the product is to use, the higher sales go up.

For example, when Heinz turned the ketchup bottle upside down, sales increased enormously.

To wrap up

Hopefully, you can see the impact a good packaging design has the potential to have.The packaging design of your product is the last thing your customer sees before they make a decision to buy, so it’s important you get it right. If you need help with creative packaging for your company, contact Dure Food today.