Brand Owners: Discovering Untapped Opportunities In Outsourcing

Outsourcing is recognized as an essential step in increasing market share and production capacity of a small to medium sized business. This is largely due to the variety of opportunities which become accessible to brand owners after they delegate a portion of business processes to an external agency.

While the most obvious example may be the reduction in costs associated with lower priced labor or materials, this is only one aspect of the complex commercial agreements which comprise the notion of outsourcing.

If properly orchestrated, outsourcing can portend a multi-stage evolution of business, centered on:

  • Opening New Markets
  • Increasing internal Resources, and
  • Product Development

Outsourcing New Markets

Outsourcing offers the unique opportunity of leveraging new points of production to interact with alternate markets. One key aspect of outsourcing is the possibility of partnering with an agency which can also assist in penetrating multiple markets.

Additionally, having a local, trusted organization behind your product will likely offer any distribution channels which that organization relies on. This means that a well-designed outsourcing agreement will ensure the Brand Owners products are being manufactured correctly, and effectively distributed in key, new markets.

Increase Brand Owner Resources

The resources associated with manufacturing can sometimes be staggering, associated with facility costs, direct labor, and indirect labor costs. Partnering with an expert manufacturer will remove the capital restrictions required to procure, operate, and maintain the manufacturing process.


This does two important things. First, it offers brand owners the increased opportunity to spend time growing their business in other ways. Secondly, it reduces the burdens associated with these responsibilities.

Essentially, the risks and rewards are shared between the brand owners and the company outsourcing. This can prove to be essentially important for smaller businesses who would benefit greatly from a shift in expenditure from manufacturing to sales or advertising.

Outsourcing and Product Development

On the one hand, the goal of outsourcing is to find a manufacturer to produce your product as you have designed, but what if there is a better way? Outsourcing can offer some unique opportunities surrounding product development which can be associated with the expertise and experience of the outsourcing company.

In other words, part of a partnership with an external agency is that you get the benefits of their manufacturing skills. This may mean that a locally produced material in the manufacturers region, which is not accessible to brand owners, may be a better solution.

Likewise, costly production equipment which would have been out of a brand owners price range could become available. In many ways, choosing a high-quality outsourcing organization can lead to dramatic changes in product development.

Should I Outsource?

The question of outsourcing is a widely debated political topic, but in this increasingly globalized world, it is an essential step in the expansion of up and coming businesses.

Dure Foods is fully capable of not only helping you outsource your product, but also strengthen your brand presence with custom formulations aimed directly at your client profile.

Outsourcing offers brand owners a variety of opportunities which would be otherwise inaccessible, and will prove to benefit not only the bottom line, but also the satisfaction of their customers.

Choose Dure Foods’ certified highest quality products for your dietary fitness needs. For more information, contact us here.


Dure Foods High Quality Food Fibre

High Quality Food Fibre: Why You Have To Have It

Most proponents of dietary supplements, especially athletes or fitness aficionados, prioritize protein as the basic building block of performance and gains, other nutrients play an important role.

Fibre is often overlooked, or seen as an afterthought, with research suggesting most North Americans aren’t meeting their daily food fibre needs.

Aside from maintaining a healthy digestive system, incorporating the necessary amount of fibre can aid in fat loss, improve cholesterol, decrease the risk of certain cancers, and improve blood sugar control. Dietary fibre can be found in many food sources, and is also popularly consumed as a powdered supplement.

Food Sources of Fibre

  1. Lentils: Containing more than fifteen grams per one quarter cup of dried lentils, this ingredient can be consumed on its own or included in a variety of popular dishes. Aside from fibre, lentils also provide a good source of vegetable protein, nearly thirteen grams in each serving.
  2. Edamame: While Edamame beans contain less protein than lentils, nearly eight grams per one half cup, these green soybeans are a delicious addition to any diet. They can be purchased fresh or frozen, and are typically served steamed with crushed salt. Along with fibre this ingredient also provides eight grams of protein per serving.
  3. Barley: On the grains side, hulled barley can contain up to eight grams of fibre per one fourth cup of dry material. This is the whole-grain form of barley with the outermost hull removed. The more common pearled barley is lower in nutrient value because the bran and outer husk layers have been removed.

Popular Powdered Supplements

While taking supplements wont make up for poor eating habits, they come in many forms ranging from capsules to powders.

Most of these products contain fibre compounds which are derived from natural sources, or made in a laboratory setting.

Extracted sources of fibre include:

  • pectin (a type of sugar found in vegetables)
  • gum (a sugar found in seeds)
  • and lignin (a compound in plant cells).

Manufactured fibres can include:

  • maltodextrins
  • polyols
  • and polydextrose

Manufactured fibres do not contain the same type of nutrients found in food sources of fibre, and are often used in food production for their stabilizing and thickening qualities.

Natural Vs. Manufactured Fibre

While it has been shown that dietary fibre from whole foods, particularly cereals and fruits, protects you from heart disease, there is limited research as to how functional (manufactured) fibre affects heart health.

Second, natural pectin and cellulose sources of fibre from fruits and vegetables promote digestive health more effectively than isolated forms. Finally, adding functional fibre to low-fibre foods wont necessarily make them more “full”.

Whether you are looking to balance your diet effectively, achieve successful weight-loss, or increase athletic performance, incorporating more fibre is essential.

Dietary supplements can be an important addition to your regimen, but it is contentious whether they provide the same important nutrients that whole fruits and vegetables provide.

In the end, finding a routine which works for you is the most important, but by increasing daily fibre intake you can expect many health benefits.

Choose Dure Foods’ certified highest quality products for your dietary fitness needs. For more information, contact us here.